Jaehee Ryu
UC Riverside Extension
1200University Ave. Riverside,CA92507
E-mail: [email protected]
Phone: (951)2318081
After Jul, 26, the price of Disney dropped dramatically. There are few reasons. First,
Disney violated ad rules. The Children’s Advertising Review Unit said they showed
inappropriate ad on children channel before “Pirates of the Carribian: On stranger tides”.
Second, most of media stocks are declining because of debt concerning. Not only Disney,
but also Time Warner, CBS and Viacom are still declining. Third, on Nielson rating, CBS back
on the top.
For the week, CBS averaged 6.3 million viewers in prime-time (4.1 rating, 7 share). NBC was
second with 5 million (3.1, 6), ABC had 4.7 million (2.9, 5), Fox had 4 million (2.4, 4), ION
Television had 1.1 million (0.7, 1) and the CW had 760,000 (0.5, 1 (BauderDavid)).
The business area of Disney is various. ABC is owned by Disney. They have many
competitors and interact with each other. When the leader of market is changed, it can be
affect the other competitors on the stock market of media.
3. Korean company: Posco
Posco
$114.00
$112.00
$110.00
$108.00
$106.00
$104.00
$102.00
Posco
01/Aug/11
31/Jul/11
30/Jul/11
29/Jul/11
28/Jul/11
27/Jul/11
26/Jul/11
25/Jul/11
24/Jul/11
23/Jul/11
22/Jul/11
21/Jul/11
20/Jul/11
19/Jul/11
18/Jul/11
$100.00