EIB Summer 2011
Advertisement Analysis
We drive to work hearing radio commercials in a car everyday. When we
access Internet, we are exposed to many creative advertisements. We live in
this society seeing and hearing various ways of advertisement. We know that
an advertisement which is made well affects a company’s image and amount
of sales. If the good advertisements are successful to dazzle and attract
people, and the people will buy the company’s product. The effects of
advertising are managed importantly today. It is significant to make and use
creative commercials for their sales, and also, as a consumer, understanding
the marketing of advertisements is an essential ability because we cannot
avoid the advertisements even if we want to.
In Business Principles & discussion, we analyzed print advertisements in
magazine. Patrick entered with a box of magazines in the classroom, and told
us to choose one interesting print advertisement. All we looked through a lot
of magazines and selected one print each person. The prints were various and
creative, and then seven questions were answered. The list of questions is as
follows.
Explain general the print’s information such as colors, images, the
organized ways and the reason why you choose this print.
Find abstract and hidden messages.
What is the print’s target market?
Write your feeling about the print, and do you predict this ads works
in your country?