General Target Market
Social
Graphics
Psycho
Graphics
Social class:
Middle class
Education Level:
over high school
Busy,
Health,Elegant
Enjoy life
Age: 25-55
Place: Big City and
Surrounding area
Income: Above Low
Demo Graphics
Our general target is people who don’t have enough time to cook, like eat at home, and care
about their health.
More specific target is working moms. Working mom doesn’t have enough time to cook, and
she has cook for children even though she is tired.
After one year, our target is wide spread. The target is administration and cooperation such as
hospital, school, hotel, and restaurant.
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where do they lives :big city and surrounding area of bid city
age :25~55
lifestyle: busy , no enough time to cooking
income: above low
education level: Over high school
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