4P’s
Place
Through the following way, you can find the gourmet and buy it:
1. You can buy our product online.
2. In some big linkage market, like Wal-mart, K-mart, Best buy and Macy’s, you can buy our
product.
3. If you don`t have any access to internet or you prefer live service, you can buy the
gourmet through calling our sales line.
Promotion
The main promotion way to gourmet is online advertising. At the same time, we also have TV
shopping commercials. We will have the following activities to promote the gourmet machine:
1. We will choose 50 people to on trial about the gourmet. They will use it to cook for one
month and get totally new experience enjoy cooking.
2. The potential customers in the market or in shopping malls can a foretaste about the
food which is cooked by the gourmet machine.
3. When the gourmet is sold on TV shopping commercial, customers can get a 20%
discount in 20mins for calling purchasing.
4. On every special day, like Christmas or Valentine day, J&D Company’s website will share
two new menus which can be downloaded to the gourmet machine. One is free, and
another one needs to pay.
5. There is a professional sales team to promote the gourmet every Friday to Sunday in
most large market. This promoting activity will last 6 month.
6. J&D company will tie-in Apple Company for new app used in I-phone. This app can
control your gourmet machine with long distance.
Price
At first time, our gourmet cooking machine will be sold at $699.The customers can pay for
the product by installment. Besides that, if they participate in J&D Company’s promotion
activities, such as online show or festival celebration, they can get a discount from 10% to 20%
for the gourmet.
After the promotion period, the price of the gourmet is stable. The only change is that the
discount which customers can get is less than the beginning.
As time passed, the price of our product is getting lower. However, the new generation of
the gourmet product is coming. And the new gourmet will give customers a fire-new experience
and service.
9|Page