Management and Organization
The Dresser has 9 departments, 159 employees and 2 international branches.
Jandee, Claire, Harrison, Jiyang and Raina are the administration in The Dresser. The
Dresser is composed of three different jobs. The Dresser needs coordinator to offer
advice service, and casher to calculate the items. Also, staffs will control the storage
and clean the store.
Marketing Strategies
There are two ways to access to customers. First thing is traditional ways like
printed advertisement or TV commercial, and the other ways is using the Internet
through social media from the company blog to social network service. Also,
promotion will progress to make customer participate to promotion. In the promotion,
the one is social media marketing, and the other one is workshop. Both ways are great
to get reputation in the market.
Financial Plan
In finance department, The Dresser’s total investment is $15 million, and
we started our business with our own capital. The biggest part of the start up
expense is inventory, and it is all for buying brand-new and high-quality clothes to
start The Dresser’s business. We believe that we can make big income in twelve
months, especially on December with Christmas season. Moreover, we expect that
we can reach the break-even point between November and December 2011.