EIB Test April 2008 | Page 239

Branch Extensions and Cultural Adjustments Headquarters The locations of The Dresser are consisted of three parts, the headquarters and two branches. The headquarters is located in Los Angeles, U.S. and the each of two branches is located in Seoul, South Korea and Taipei, Taiwan. The headquarters of The Dresser is located in Los Angeles. First, Los Angeles is the most populous city in California and the second most populous in the United States, after New York. Furthermore, Los Angeles is a place for international trade, fashion, and culture. Therefore, The Dresser can easy to access our potential customers. Second, the headquarters is near UCLA. There are a lot of students who want to save money to follow the fashion trend like buying clothes, bags or accessories every seaso