951 231 8081
www.shotel.com
1359 Parkview Ave Manhattan Beach, CA 90266 USA
Marketing Strategies
Methods
The target market of S Hotel is the celebrities, especially wealthy people. S Hotel offer full and
special service and make them feel special and comfortable in our hotel. In order to reach our
goals, S Hotel is going to use the following marketing methods.
Membership Direct
Mail
S Hotel sends direct mails to our special
guests. Direct mail marketing can be less
costly, and may be a perfect way to advertise
and inform about our hotel. Direct mailing can
not only save money, it can also offer the
ability to reach a larger group of targeted
consumers.
Magazine / Brochure
S Hotel also uses magazine or brochure
advertisement which is famous like New York
Times and Vogue. Moreover, our hotel
respects their privacy and seeks to show our
luxurious service. Making collaborative
advertisement with the luxury brand which
has contract with S Hotel can encourage
presenting our image.
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