EIB Test April 2008 | Page 206

951 231 8081 www.shotel.com 1359 Parkview Ave Manhattan Beach, CA 90266 USA Demographics Psychographics Over 21 Enjoy their life Middle Education Level Privacy is important. Sociographics High Class High Level income Industry details The hospitality industry turnover hits about $350 bn. annually. Every year appear more people who wants to pay a right amount of money for having a great leisure time or business trip. Competitors are very strong and always look for newer ideas to attract more loyal guests. )Q