Cultural Adjustments
1. Los Angeles, United States.
Characteristic
The second largest metropolitan area in the United States
Many satellite cities near Los Angeles
California has the largest population in America
Different ethnic groups
A lot of tourists and international students
Cultural strategy
The headquarters of The Dresser is in Los Angeles which is located
in California State. The strategic point in the US is that there are
numerous people who are willing to use The Dresser. The main
customers we noticed are many students who don’t need formal
suits frequently. Also, a lot of international student are in Los
Angeles. The Dresser will provide services especially for students by
suggesting low price.
2. Seoul, Korea
Characteristic
Capital city of Korea
Many university student and business people
Young people have interested in fashion a lot
Tend to prefer name-brand products