Service Description
Features and benefits
Features
Various kinds of formal wears
The Dresser offers assorted formal wears including tuxedo, suit, and evening
dress. Different from other rental services, most of The Dresser’s clothes are made
by high brands such as Giorgio Armani or Prada. Although providing lower class
brands, The Dresser concentrates on high brands to make customers feel
themselves more luxurious and elegant.
Counseling & Coordinating service
The Dresser’s most important and special service is coordinating service.
Customers have counseling about their usual fashion style and check a body shape
firstly. After the counseling, professional coordinators who have B.A. in fashion will
help the customers to pick clothes which perfectly fit to each customer.
Changing customers from head to toe
The Dresser affords many accessories, so customers can change their style
completely. They can choose hats, jewelries, bags, and shoes.
Benefits
The Dresser’s customers do not have to hang all around the shopping malls
and department stores to get their clothes for special day. Moreover, they can dress
up more beautifully with less money. The Dresser makes customers unique by using
one by one personal counseling and coordinating service. When the customers are
in hurry, The Dresser can be good solution. Also, The Dresser offers online rental
and reservation service. If the customers live far from The Dresser’s store or have
no time to visit the store, they can rent the clothes online with using The Dresser’s
special imaginary coordinating system invented by The Dresser.
Target Market
Our general target is people who want to save money to follow the fashion
trend like buying clothes, bags or accessories every season. They have desire to be
fashionable through wearing premium brands even though they cannot afford to
buy those items.
The Dresser is specifically focusing on the people who are just starting their
professional careers or job seekers. For formal situations when people have to dress
up, they can borrow formal dress as well as accessories to be nice through the
service from The Dresser instead of paying for the regular price.
Social graphics
Psychographics
Demographics