EIB Test April 2008 | Page 166

Table of Contents
General Company Description .......................................................................................................................... 3
General Introduction ............................................................................................................................................... 3
Company address and contact ............................................................................................................................ 4
Business Philosophy ................................................................................................................................................ 5
Company goals and objectives ............................................................................................................................ 5
Vision Statement ....................................................................................................................................................... 5
Service Description ................................................................................................................................................ 6
Features and benefits.............................................................................................................................................. 6
Target Market............................................................................................................................................................. 6
Industry details.......................................................................................................................................................... 7
Competition................................................................................................................................................................. 7
Differentiation............................................................................................................................................................ 8
Operational Rationale ........................................................................................................................................... 9
Service ........................................................................................................................................................................... 9
Suppliers....................................................................................................................................................................... 9
Branch Extensions and Cultural Adjustments ........................................................................................... 11
Management and Organization ...................................................................................................................... 15
Organization Chart ................................................................................................................................................ 15
Job Descriptions ..................................................................................................................................................... 15
Marketing Strategies .......................................................................................................................................... 18
Methods ..................................................................................................................................................................... 18
Promotion and Advertisement.............................................................Error! Bookmark not defined.
Financial Plan ........................................................................................................................................................ 22
Financial Description ........................................................................................................................................... 22
Start up Expenses .................................................................................................................................................. 22
Twelve Month Sales Forecast ........................................................................................................................... 24
Break Even Analysis Chart ................................................................................................................................. 25
Executive Summary ............................................................................................................................................ 26