EIB Test April 2008 | Page 113

Lin Yuan UCR Extension 1200 University Avenue, Riverside, CA, 92507 Phone:312-623-9399 Email:[email protected] On July 18th, market research firm ChangWave Research data shows that in the next 90 days, iPhone is still the first choice of smartphone. And at the same day, the United States Consumer Electronics Association (CEA) released a report said that Apple iPad tablet PC sales in this year will reach 26.5 million units, up to $14 billion total revenue. On July 20th, Apple announced third-quarter report in 2011 and both the revenue and earnings per share surpassed analysts’ expectation. During the third quarter, Apple’s revenue increased to $28.57 billion, net profit is 73.1 billion, the earnings per share is $7.79. In the third quarter of 2011, Apple’s gross profit margin was 41.7%, compared to 39.1% last year. Overseas sales accounted for 62% of revenues. Both of the CEO and the CFO of Apple are very