N E W
C O N S T R U C T I O N
Three reasons why
the new radical
movement has
grown so quickly.
ONE
A new generation of yacht owners has a
totally different mindset to yachting’s traditionalists
driven by new experiences with radical design as
an ever yday expectation. At the same time, a new
generation of designers has emerged, eager to
provoke the question “why not?”.
T WO
Fast-changing technology is enabling the
construction yachts that were impos s ible to build
five years ago. Owners are inspired by the dramatic
revolution in automotive design and the unconventional
architecture of hotels, homes and offices.
THREE
The yacht market is consolidating.
Order books at Feadship, Lürssen, Amels, Oceanco
and Benetti have never been more full but these
shipyards also want to increase market share.
Yachts built by Feadship and Oceanco bring the
confidence that these radical concepts will be
completed and have investment status. Lürssen is
unquestionably the king of ‘big’ but the Dutch duo
are world leaders in innovation.
34