EHS Student Publications EHS Program of Studies 2019-2020 | Page 36

(5537)
CCP students use a software program to start and find a location for their
business. Students choose a form of ownership, hire and supervise
employees, find and keep customers, and use insurance to manage
risk. Students are challenged to read resumes critically and choose
the best people for their business. Students are faced with
management challenges such as labor shortages, strikes, problem
employees, and industrial accidents. Special emphasis is placed on
improving communication and decision-making skills.
MARKETING
EDUCATION 1
Grades 11, 12
1 credit
(5567)
CCP Prerequisite(s): None
Can you live without Twitter, Instagram or Snapchat? Merge your
knowledge of social media with the ever-changing world of
marketing. This course provides students the fundamentals of
marketing using real-world business examples. Topics include:
business ethics, fundamental theories in marketing including
advertising, visual merchandising, promotion, distribution, and
pricing, all with the goal of becoming familiar with what it takes to
make a business successful. Marketing education is critical for any
student considering to pursue a career in business.
Students in this course will use the Virtual Business Retailing and
Fashion software. These online simulation teaches students the
business basics and exposes the secrets of retailing. Students learn the
tough business decisions that impact their common shopping
experiences. Whether their future will be as an employee, a business
owner, or a consumer, students will leave this class with a better
understanding of how business really works. The fashion simulation
lessons include: trend research, pricing and markdowns, social media
promotion, window displays and merchandising.
Students receive hands on training in the areas of retailing, marketing,
and merchandising in the school store laboratory. It is strongly
recommended that Marketing students join DECA (Distributive
Education Clubs of America), an association of Marketing Students.
DECA is a national marketing club, which provides the opportunity
for competition and further application of the skills necessary for
success in marketing.
MARKETING
EDUCATION 2
Grades 12
1 Credit
(5568)
CCP Prerequisite(s): Marketing Education 1 (5567) and teacher
recommendation.
Marketing Education 2 is designed to provide students with the
opportunity to develop decision-making skills along with learning
specialized phases of marketing and marketing management.
Instruction emphasizes application such as sales, marketing
information management and product service management,
promotions, and retail management. Students will use both the
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