EHMagazine Vol 39 Vol 39 | Page 33

body uses the more well-known EPA & DHA. DPA not only increases the amount of EPA & DHA we absorb, but it also has been shown to improve cognition, mood, mental health, eye health, the health of the microbiome, and the heart, † just to name a few areas of cuttingedge areas of research on this fascinating omega. THE FIRST EVER LINE OF NON-GMO PROJECT VERIFIED FISH OILS. By reverse engineering our supply chain, we produced something truly different. We built the boats, sourced the most sustainable raw materials, utilized the most advanced extraction technologies, all while keeping the entire line Non-GMO and earning the most stringent certifications in the fish oil industry. In order to assure full-traceability we started with sourcing. Garden of Life has made innovations across the board. We revolutionized how cod liver oil is produced by freezing fish directly on the boat to retain freshness and ensure naturally occurring nutrients are present in our finished product including DPA, SPMs (Specialized Pro- Resolving Mediators), and naturally occurring vitamins A & D. Our tuna oil comes from Sushi Grade Tuna, line caught in the Mauritus Islands’ certified mercury-free waters. We use the tuna heads which have traditionally been discarded and wasted. The combination of using heads instead of muscle cuts from tuna, sourcing from Mauritius Islands’ pristine mercury-free waters, and our industry leading third-party audits ensures that consumers are getting the cleanest, most traceable oil available. We have pioneered the first-ever Non-GMO Project Verified Algal Oil. This oil is four times more stable than conventional algal oils which have all been genetically modified. There are undetectable levels of contaminants along with naturally occurring DPA and SPMs. Our single-sourced Non-GMO anchovy oil is 100% traceable, completely closed-loop yielding a whole-fish profile of nutrients including high levels of Omega-3s and SPMs. The industry standard for fish oil preservatives is geneticallymodified, soy-based tocopherols and softgels. We’ve not only sourced a Non-GMO softgel, we’ve ensured that every step in the production avoids GMOs, including fishing, sourcing, preserving, extracting, encapsulation and bottling. This is how we were able to obtain Non-GMO Project Verification—by building a clean & traceable supply chain every step of the way. Our bottles are even made of post-consumer recycled materials! We recognized that it would be a moot point to build such a clean oil that is good for our planet and then put it into a virgin plastic bottle. We designed these oils with science in mind. We teamed up with two of the leading experts in our industry to formulate these essential fatty acids. David Pelmutter, MD and Jeffrey Bland, PhD have decades of experience in the natural industry. They worked directly with Garden of Life to formulate each of these high-potency oils. Dr. Perlmutter and Dr. Bland taught us of the importance of DPA in a quality fish oil. DPA is a crucial omega that regulates how our One of the most exciting discoveries in fish oils are Specialized Pro-Resolving Mediators. These are naturally occurring compounds in fish oil that naturally support normal inflammatory responses in the body. † Naturally occurring SPMs are an indicator of the most advanced extraction technologies which maintain these therapeutic compounds. We know that availability of SPMs is compromised in conventionally processed fish oils—that’s why they are not commonly labeled on other brand’s fish oils. Those of you who are familiar with the fish oil industry know that Marine Stewardship Council and Friend of The Sea represent the highest standards in quality, sustainability and traceability. All of our Dr. Formulated fish oils are verified by these independent companies to ensure: • Fishing can continue indefinitely and the fish population can remain productive and healthy • Other species and habitats within the ecosystem remain healthy • By-catch of other fish is minimized • Limitation of discards and non-consumed part of fish • Supply chain practices and raw materials are 100% traceable Obtaining these certifications is a must when creating a clean and sustainable fish oil. Lastly, we wanted to ensure that a percentage of all of our products was being re-invested into ocean cleanup. We have partnered with three different organizations that are all committed to cleaning our oceans. These initiatives are aimed at educating consumers about sustainable fishing methods and ameliorating the waste that is being deposited into our oceans every day. To formulate this new line, we started with the questions “how can we do it better,” “how can we innovate the fish oil market the same way we made innovations in probiotics, protein, and multivitamins?” We had to work backwards. We didn’t create a product and then find a supplier. We sought a supplier first, that could comply with the standards we set at Garden of Life. And when we found that this supply chain didn’t exist, we designed one. Dr. Formulated Fish Oils are unlike any other fish oil ever made. These are the first ever single-sourced, fully traceable, Non-GMO Project Verified fish oils. This has never been done before. When you buy Dr. Formulated Omega-3s, you aren’t just making an investment in your health. You are also making an investment in ocean cleanup. You are making an investment in Non-GMO Project Verified ingredients. You are making an investment in stewardship of our fisheries. And you are ultimately voting for a higher standard that everyone in our industry should hold themselves to—the production of fish oils should be healthy for consumers, as well as for our planet. Extraordinary Health ™ • Vol 39 31