ISSUE
113
8
[C O N T E N T S ]
7 MONTH IN MINUTES
Paddy Power head of online Peter
O’Donovan discusses the operator’s
real-money Facebook launch and its
mobile plans
29
11 COLUMNIST
Former COO of William Hill Online and
UK managing director of Betfair, Peter
Marcus, discusses the potential impact
of the UK POC tax
NEWS
12 PRODUCT NEWS
Bwin.party’s revamped PartyPoker
product goes live, and Betfred.com
spins off its mobile development arm
40
14 FINANCE NEWS
Betfair Q1 revenue falls 13%, while bwin.
party's struggles continue as pro?ts
fall 34%
16 PEOPLE NEWS
Withers to step down as Playtech
chairman, and Unibet’s long-standing
head of poker Steve Cutler leaves
20 NEWS ANALYSIS
Betfair braces for new phase
The operator reported a 13% slump
in revenue as its sustainable market
strategy kicks in. Liam Stoker asks
how long it will take for the new-look
company to succeed
77
23 NEWS ANALYSIS
Bwin.party puts faith in poker revamp
After more than a year in the making,
all eyes are on the new PartyPoker
product. Gerard Starkey asks if it can
help send the operator’s share price
back in the right direction
25 NEWS ANALYSIS
What’s next for Playtech?
Despite a change at the top, the
software provider’s upward trajectory
looks set to continue with acquisitions
on the agenda
www.egrmagazine.com
26 ANALYSIS
Never ending journey
Customer journey expert Catriona
Campbell dissects the user experience
offered by the industry’s biggest
operators, with telling results
FEATURES
29 FEATURE
A work in progress
Some of Europe’s biggest names are
poised to enter the Spanish egaming
market, which has so far struggled
to live up to its hyped potential
34 PROFILE
Back in the game
The industry remains divided on its
chances, but Ladbrokes is making
all the right moves to bring back the
glory days to the famous bookmaking
brand, as Tom Washington ?nds out
40 COVER FEATURE
Mind games
Customer relationship management
is the new battleground for
operators in their bid for market
share. Discover the most recent
trends and opportunities in data
analytics and CRM practice
57 INTERVIEW
The race to victory
BetVictor chairman Victor Chandler is
about to take the online business to
the next level but still draws upon the
same values he’s lived by for the past
40 years, he tells Tom Washington
64 SPONSORED EDITORIAL
Featuring NetEnt, Ezugi, Cozy, Bit8,
Colossus and Paysafecard
77 THE SMOKING GUN
Analysing Paddy Power’s latest
attempts to promote world peace,
and a job offer for US Senator
John McCain
05