eGaming Review NOVEMBER 2013 | Page 3
EDITORIAL TEAM
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Tom Washington
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Andy Roocroft
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Alun Bowden
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PRODUCTION
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Toni Giddings
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eGaming Review is published monthly by Pageant Media,
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ISSN 1742-2450
Printed by The Manson Group © 2013 all rights reserved. No part
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permission from the publisher
[E D I T O R ' S
LETTER
]
Here it is, the annual – and dare I say
famous – eGaming Review Power 50
list. Producing the list is quite some
undertaking but also a hugely enjoyable
one, and yet again we have been impressed
by the progress many of this sector’s
operators are making.
We believe this year’s list is the most
comprehensive and transparent yet. With the help of our
partners BDO, we collated a serious amount of data on
operators’ ?nancial performance. But numbers only tell half
the story, which is why the ranking is also based on a number
of other criteria such as industry in?uence, geographic reach
and strategic impact. These elements, while arguably more
subjective, are where the real power often lies, not in the
balance sheets.
Looking over the 50 most powerful operators in egaming, it is
immediately obvious that 2013 has been and still is a transitional
year for many. It has been the year mobile ?nally lived up to the
hype, the year the US ?nally opened up (a bit, anyway), and the
year running a successful poker product got really, really tough.
Those who have been prepared to invest in mobile technology,
CRM and marketing have won out, leaving those unable to
deliver software improvements lying in their wake.
Indeed, a year of change has resulted in our number one spot –
occupied for the past three years by bet365 – facing a concerted
attack by William Hill which has invested in technology and
marketing as well as being a signi?cant player in the M&A
market. Bet365 meanwhile has continued to outperform the
industry and is a ?erce competitor in almost every major egaming
market. So did we opt for Hills’ aggressive growth strategy into
European regulated markets and Australia and its impressive
performance in mobile, or the consistent, fast-growing, global
power player bet365? Find out where the ?nal vote went on p2851. And trust me when we say it was no easy decision.
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