eGaming Review November 2012 | Page 44
F E A T U R E P O W E R 50
GAMESYS
P R I VAT E (14)
05 >
FINANCIALS
Turnover rose from £99m to £142m for the year ending 31 March 2011 to year ending 31 March 2012. All other numbers withheld under NDA.
Gamesys is one step ahead when it comes to innovation. It achieved an industry landmark when its Bingo and Slots Friendzy app became the ?rst real-money gambling product to launch on Facebook. eGR understands the social network opted for the operator because of its social games and platform knowledge and its private structure. At the time of writing, it remains the only of its kind. It was also one of the ?rst operators to gain dot.es licence approval in Spain with its Botemania brand. Customer service and staff training within its 650 strong staff are viewed as paramount to
increasing the success of the business with its Jackpotjoy social club and VIP events and group holidays increasing loyalty and spreading the word. Jackpotjoy is also ahead of the curve when it comes to innovative marketing establishing relationships with key media owners and integrating its products into television programmes such as Red or Black, as well as holding onto the number one advertising market share position for more than two years, according to Hitwise, following the introduction of its Queen of Bingo character (actress Barbara Windsor) in 2010.
S T R AT E G Y & DELIVERABILITY
Facebook real-money launch is a genuine USP. Has plenty of admirers; rumours still circulating it could soon sell for a lucrative sum.
GEOGRAPHIC REACH
Added Spain (gained licence approval in June) and Sweden to its core UK market but makes comparatively little noise elsewhere.
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BRAND INFLUENCE
Despite holding whitelabel deals with strong brands like Caesars and The Sun, ?agship brand Jackpotjoy continues to stand out.
69
OVERALL
100
06 >
BETSSON
PUBLIC (5)
The acquisition of Betsafe last year ahead of the Danish market regulating this January and the €65m purchase of Nordic Gaming Group in April 2012 helped Betsson treble its B2C spor ???? \???\? ??R???K?[H?? H ?YH[? ?[?Y ??[?K?\? ?\?H YX\?[?^YX\?[??X\?H?[?H [? ? K ?[HL? ?]?[?Y\? ?\?H \
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