SUSTAINED GROWTH, OPPORTUNITY AND INNOVATION HAVE SEEN A NUMBER OF OPERATORS RAPIDLY RISE UP THE POWER 50 LIST, WHILE OTHERS HAVE FALLEN BEHIND.
f 2011 was all about landmark mergers, regulatory u-turns and shocking events such as Black Friday, the last 12 months have been quite the opposite. Our assessment period between October 2011 to the same month in 2012 has been about consolidating and/or growing existing market share and revenues by taking the opportunity to gain licensing approval in newly regulating markets such as Spain and Denmark (bet365, Paddy Power, Sportingbet); developing and innovating in mobile and technology, marketing and products (Betfair, 888, William Hill Online) or becoming the ?rst mover in an area where others can only dream of operating (Gamesys). The top four may have remained the same but only just. The product and performance gap is closing between bet365 and William Hill, with Paddy Power a clear third and bwin.party – despite ongoing con 6W&?2??vW&???( 2gW'F?W"&V???B'WB6??v??r&??6Rv?F?F?R?Wv??W&vVB'W6??W72vV?W&F??r&WGFW"F??W?V7FVB7??W&v?W2?B?'???????rf?&6W2??7?'G2???W"?66????B&??v??????F?R6?R?Ff?&????????rF?F?RF?R?VB??WfW'?fW'F?6???WfW'?&VwV?FVBFW'&?F?'??F?R??v?W7B??fW'2??&RF???W&?BF?V?"&?6RWF?R&??w2v?F?v?W7?2'&V???r??F?F?RF???fRGVR??'BF??G2?V?6??b&V?????W???f6V&????6??&WN( ?26??6?7FV?B#R??W2w&?wF??fW"F?R?7Bf?W"?V'2????r?BF??2?V.( ?2f7FW7B&?6W"?B6VV??r?G2FV'WB??F?RF?g&??#&?@?????Gv??V'2v??v???R????2??6Rv??f?&6RF?&R&V6???VBv?F??'F?7V?&?????W"?B66?????V??rF?V?v?F?f????v??r6?V?Gv??V'2v??B# ( ?2?F??6R?F?W6R??&?2?fR&?6V??2?v?2?BF?RW?V?6R?b?F?W'2?????bv??6??fR6VV?F?V?"7F?6?fFR??F?R?7B"???F?2??F'&??W2?f?"W???R?6??F??VW2F?&??6RF?FV?fW"????RW&f?&??6R'WBf?"F?R?7BGv??V'2?2f??VBF???B??v?W&R?V"F?R?&?F?BF?R??GW7G'?&V?WfW2?B6??&WF6?26r??76W2?b(*Ó??B7VffW&VB?&vV?GVRF??V?v?&?&?Rg&V?6??&?WC?v???R???v&V???2&??FVBF?SF??6Rf?"F?R6V6??B?V"'V????rv?F?&V?????W?7G&FVw?6??6W"F??"???F?2v??'WB??F?R?G7B?b7G&??r?bF?W?V7WF?fW2?Vf??rF?R'W6??W72?B6?&R&?6R???7B?R??vW"F???G2??&?B&?6R??FV6V?&W"?7B?V"?f?"F?R6V6??B?V"'V????rvR?fR6????VBF??2?7Bv?F?F?R?V??b$D?( ?2FV??bW?W'BGf?6?'2v???6??&??VB?6?&R????V'>( ?W?W&?V?6R??F?Rv??r6V7F?"?Bv???fR&VV???f?V&?RGW&??rF?R&?6W72?f?"F?BvRF???F?V??W6??r?WFFVBfW'6????bF?R????6??FV??FRvR6??FW6?v?VB?7B?V"f?"V&?2?B&?fFR?W&F?'2F?????????W2F?R?F????b??D?vR?fR?BWfV???&Rf?6?&??G??B66W72F??V?&W'2F????#????&?G??b?W&F?'2?fR&VgW6VBF?6?&R?V?&W'2???W%7F'2???rF?V??6VRS2???BF?W??fRV?F?W"&VV?W?6?VFVBg&??F?R?7B?"?&?VBF?v?W6??r7V6???2vV?v?F??r?BF?R7&?FW&?V&?6?VBBF?RV?B?bF?RfVGW&R?wwr?Vw&?v???R?6???4??D??TT@??C???