NYX
SPONSORED EDITORIAL
MARKETPLATFORM FOCUS
Did you catch the right Aristocrat- Thinking outside the box train this morning?
Sam Nickless of Aristocrat BEEN account platform solution David Flynn of NYX Interactive explains why a ?exible THE HAS been included in the ‘American Values Agenda’ being proposed by the majority Republicans in the House of A: epexplains how focus and speed to market one of the leaders enables operator resentatives. ling on Act’ has been inmbling Prohibition Act’ has of the land-based slot world is been included in the ‘American Values Agenda’ being proposed by taking its premium games to a This morning I was stood on the platform waiting for my train. Platform allowed LeoVegas tothe majority Republicans in the House of da’ being proposed by take a ?rst-mover advantage in its High-speed trains were passing without stopping, local trains targetA: epresentatives.broadest selection ofhas beengames. The market with the ling Prohibition Act’ mobile inmbling Prohibirange of new channels, including exchanged their passengers, while some were rushing with a solution also allows it to manage all this content via one back being tion Act’ has been included in the ‘American Values Agenda’ the online market. coffee in one hand and an iPhone in the other; others were more office pro proposed by the majority Republicans in the House of A: epreand to segregate and analyse the origins of the traffic.
organised, waiting for their train to arrive at the right platform, with others ending up on the wrong platform, missing their train completely… it’s the same with a gaming platform. Over the past nine years in gaming, I have experienced many different platform solutions and systems. As an operator, one is constantly pushing for more resources to be used on the platform in order to increase revenues, for example by developing more creative bonus features, tracking signup forms, integrating with new payment or product suppliers or enabling responsible gaming features. Generally though, the elements on the visual side of the business get the focus, since that is what players and stakeholders ?nd easier to relate to. We are all acutely aware of the importance of ‘the small things’ like a tweak to the bonus system, a change in the registration API or proactive messaging, which can really drive revenues, but too often these items are overlooked. How is it possible then to focus on the future direction of the platform while preparing it for new product verticals and delivery methods? Recently NYX launched a new casino operator into the market place, LeoVegas.com, focused 100% on mobile and tablet traffic. Its base was the NYX Platform, using content from NYX and several other mobile software suppliers. The ?exibility of the NYX Assuming the operator had toincluded in theplatform toValues Agenda’ sentatives. ling as been build its own ‘American manage all this, its ?rst mover advantage would have beenthe majority Republibeing proposed by da’ being proposed by lost. LeoVegas focuses on player House of A:and NYX ties together all providers has cans in the acquisition epresentatives. ling Prohibition Act’ to ensure a inmbling Prohibition Act’ with been included inwhich been seamless wallet solution, has a bonus system the ‘Ameriinteracts with each software provider. Needlessby say, majority Repubcan Values Agenda’ being pro proposed to the LeoVegas is performing extremely well. epresentatives. ling Prohibition Act’ has licans i