SPOTOPTION
SPONSORED EDITORIAL
BINARY FOCUS
Solid simplicity
Tanya West, Pini Peter and Leon Okun of SpotOption explain how adding a fully branded trading engine to a gaming operation can increase conversion and retention levels
Binary options has become the latest trend in gaming. Operators have long envied the success of the Forex market and this is the ideal means to get a piece of the action. Integration is fast and simple, and expanding offerings by adding ?nancial games is imperative for those that want to stay ahead of industry trends. SpotOption’s Binary Options platform provides the gaming operator with a unique opportunity by expanding into this fastgrowing market, simply and easily. By providing the complete solution – a fully branded, customised front-end trading engine, including content management system (CMS), customer relationship management (CRM), unrivalled risk management and payment processing, all the operator has to do is drive traffic to the site. In addition to easy integration, one of the main bene?ts offered is the simplicity of how binary options as a ?nancial game works. All the “trader” needs to do is decide which direction any asset will go – “Up” or “Down”. This level of simplicity, in addition to being offered across many interesting assets such as stocks, commodities and indices, makes binary options a perfect match for every gaming operation. As most gaming operations are well aware of the average lifespan of any player, and how quickly it can be exhausted, adding binary options as a ?nancial games tab or as a complete stand-alone solution will bene?t all operators that are looking to get more out of their existing database, and expand it by attracting a whole new set of players. Additionally, SpotOption offers the successful “60 seconds” option, which allows traders to trade a position with a fast expiry. The excitement of the ?nancial markets moving in real-time is a sure-?re means to success with new and existing players. Any operation can see immediate increases in conversion and retention levels, resulting in overall increases in revenue of up to 20%. World of opportunity Beyond the ease of integration, adding binary options by SpotOption offers bene?ts from the start. Everyone knows the advantages of offering mobile applications, and what it does for conversion. However, in the world of ?nancial games, trading on the go is growing in popularity. SpotOption’s platform was the ?rst to offer an approved iPhone app and Android applications for smartphone users. These two features immediately capitalise on the ability to trade on the go, which for gaming is a crucial element to attract and maintain a player’s attention. The advantages continue with affiliate opportunities, which are endless. Any company that has traffic can bene?t from this product, as there are multiple ways to pro?t from this ever-growing industry. Currently, as the market is growing so rapidly, there’s still time for interested gaming operators to take advantage of the growth before the market becomes saturated. This de?nitely makes time of the essence to get in on the ?nancial sensation with a solid product. The overall value brought to traditional gaming by adding this product will de?nitely bene?t those who are looking to enter the world of ?nancial games, in every aspect from simple tab integration to affiliate opportunities, and all the way up to potential white label partners. SpotOption’s 360° Total Solution is an out-of-the-box solution, complete with CRM and the leading risk management available. The element of safety for gaming operators to partner with a provider like SpotOption is highly valuable. As today’s industry leaders, we offer the most tested, proven and award-winning platform, especially for the gaming operator.
Entrepreneur Pini Peter founded SpotOption in 2009, after 15 years in the financial industry. With vast experience in finance, communications and technology, Pini envisioned revolutionising internet trading so the common person could profit from Forex trading. Leon Okun co-founded SpotOption in 2009, and his expertise lies in software development and production of large scale technological solutions. Parts of his developments include an established auction system, as well as health telemedicine software utilised by the NHS in the UK. Tanya West joined SpotOption in 2012 as marketing communications director, with a background in high-tech and financial institutions.
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