F E A T U R E P O W E R 5 0 A F F I L I AT E S
ASIAN BOOKIE
Founder/Principal: N/A Domains: AsianBookie.com
Long-standing affiliate catering to the Asian market, whose basic site has barely changed over the last decade. Prices offered are mostly for Asian handicap football betting on major European league, while presence of WAP offering rather than smartphone app re?ects preference of punters in its target regions.
BEST BETTING
Founder/Principal: Mark Locke, Brian MacSweeney Domains: Odds.BestBetting.com
Predecessor to the Betgenius software company of which Locke is now CEO. Offers odds comparison services for more than 50 sports as well as specials such as politics and TV.
the ‘bet basket’ feature for bettors to ?nd the best odds for accumulators. Oddschecker.mobi site is optimised for Android and iOS, while racing app launched in the iPhone App Store.
OLBG (ONLINE BETTING GUIDE)
Founder/Principal: Richard Moffat Domains: 15+ sites including those under olbg and valuechecker brands
UK’s largest sports betting community with popular forum and more than 5,000 Twitter followers, while last year it sponsored a race at the Cheltenham festival for the ?rst time.
BETBRAIN
Founder/Principal: Ebbe Groes, Alex Teodorescu Domains: BetBrain.com
Site which spawned EveryMatrix is available in 20 languages and offers a translation service for those not listed. Claims to provide access to more than 150 different bookmakers.
ATTHERACES
Founder/Principal: N/A Domains: AtTheRaces.com
The product of a BSkyB/Arena Leisure joint venture, AtTheRaces offers exclusive video content online and on a newly launched iPad app. Was purely horse racing focused, as is its satellite TV channel, but added mobile casino games this year via Locus Gaming tie-in.
THE RACING POST
Founder/Principal: Mark Renshaw Domains: RacingPost.com; Soccerbase.com
Leading source of tips and racing news, while soccerbase domain caters to football punters. Provides form guides and content within a number of operators’ mobile apps.
BETTING-DIRECTORY. COM
Founder/Principal: N/A Domains: www.betting-directory.com
Has a good grasp of social media with regularly updated Facebook, Twitter and Google+ pages. Signed up former professional footballer Steve Claridge as an ambassador for the 2011-12 football season.
RUE DES JOUEURS
Founder/Principal: Vikash Dhorasoo Domains: Ruedesjoueurs.com
French-language site set up by former international footballer Dhorasoo caters to all products regulated in France: sports betting, horse betting and poker. Drives traffic to dot.fr sites and hosts a forum for sports and poker discussion.
demand much quicker. It’s quite hard when you have a global website only if 50% of your traffic comes from one market which then regulates. Also the bookmakers must have a licence to be featured on our websites, and others maybe don’t do that. Whenever there’s a UK facing website like FlashScores.co.uk it’s got 85-90% local traffic, and it’s pretty much the same with MisMarcadores.com in Spain and so on. eGR: How much have you done on the mobile front? SG: Mobile is de?nitely something we are looking at as we speak. We’ve got a mobile version of the sites and are looking into applications. It is something everyone is doing and something everyone must do. It’s going to add a bit more to what we’ve got already so we have all bases covered, and what we offer on mobile will have to be a lot more speci?c than the bookmakers’ mobile apps. This means we have to ?ne-tune it, and it comes down to time and resources as well, but we’re looking forward to being able to do a lot with mobile.
BETTING PRO
Founder/Principal: Matthew Glazier Domains: More than 50 sites including bettingpro.com and livestreamingsport.com
Redesigned site carries more social media integrations, while sports news now takes pride of place on homepage. Network has a number of full-time writers and a comprehensive live streaming calendar.
SPORTYTRADER
Founder/Principal: Renaud Lasselin; Tony Goncalves Domains: sportytrader.com and various country-speci?c domains
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