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ICE 2013 BROUGHT WITH IT A FLURRY OF NEW BUSINESS FOR SUPPLIERS AND OPERATORS ALIKE. HERE ARE THE BIGGEST DEALS FROM EUROPE’S LARGEST GAMBLING EXHIBITION
GameAccount and SHFL enter content deal
Agreement sees online versions of SHFL’s proprietary table games integrated onto GameAccount’s Europeanfacing platforms. GameAccount Network (GAN) signed a deal with SHFL entertainment to integrate the US casino supplier’s online games into its European-facing platforms and distribute them to its licensees across the continent. The agreement enables SHFL to offer online versions of its proprietary table games including Three Card Poker, Ultimate Texas Hold’em and Fortune Pai Gow Poker to GameAccount’s operators in the United Kingdom, Italy and Spain. The deal comes almost two months after gaming supplier SHFL, formerly known as Shuffle Master, was awarded an unlimited Category 2 egaming licence by the Alderney Gambling Control Commission, allowing it to expand its B2B operations across regulated European jurisdictions.
Microgaming launches Playboy branded live dealer studio
Microgaming launched Playboy Live Dealer, bringing “bunnies and the high life” to the world of online casinos, according to the supplier. The Playboy branded studio will be available to Microgaming licensees and will ?rst launch with 188BET. It provides operators with a “huge marketing opportunity” to acquire new players, as it is a “unique gaming platform that will appeal to a worldwide audience”, Microgaming said in a statement this month. The studio encompasses a full suite of live dealer games including roulette, blackjack and baccarat, while the licensing agreement also allows the creation of RNG casino games and the development of a real-money video slot, due for release to Microgaming operators in the next few months. Established by Hugh Hefner in 1953, Playboy has more than 7.8 million Facebook fans and 17 million monthly unique visitors to Playboy.com. Dealers will be dressed in signature Playboy bunny costumes and will work from an “opulent” studio coupled with “striking lights” setting the glamour associated with the brand and its nightclubs. Nigel Singer, 188BET’s managing director, said: “It’s very exciting to be one of the ?rst operators to go live with Microgaming’s Playboy live dealer. Live dealer forms an integral part of our product portfolio and this provides an opportunity to drive new and existing players to a studio that is like no other.” Jason Turner, Playboy’s senior vice president and general manager of Digital Ventures, said: “The Playboy partnership with Microgaming is another example of partnering our iconic brand with a best in class gaming provider. We are thrilled that the gaming experience of playing with a live Playboy Bunny Dealer can now extend from our land-based Playboy Clubs to online gaming.”
BetVictor announce B2B launch
BetVictor launched a B2B website showcasing its new products and services. Ron Regan, head of business development for BetVictor B2B said: “This will allow any potential partners to have a more visual experience when learning about our solutions. Our aim is to allow you to compete with the major operators without huge operational costs and overheads.” In September last year the Gibra \?X?\?Y?\?[?\??X?]Z\?Y??X?\?Y ?Y[?? ?? ][????\[?H?? ?\?H??[? [?\????Y[[?[? ?H?\?[?\?? ?X??\??[? H ??Y\? ?Y[?? ?? ][?????]?X??\? ?[\??\??\?]?? ?X?\??]?Z\?] ?X?Y] [?[? ][?Y?\?Q? ?]?X[Y]Y???Y?? HX???[? ?? ?Y\?? YY ? ?]?[?\?]??????[???L??????Y?XY?^?[?K???B??