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ISSUE
CONTENTS
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P9 Columnist
GB Group’s Emma Lindley considers how potential US regulators could learn from their European counterparts
P30 Analysis
Electing to change: As the Greek, French and US electorate prepare to go the polls, Robin Harrison examines the difficulties of getting gaming regulation through during an election year
NEWS
P11 Month in minutes
Rakeback.com’s Josh Thomas discusses the poker affiliate market; consultant Mick d’Ancona casts his eye over Playtech’s recent acquisitions; plus the lowdown on Unibet’s acquisition of Australian bookmaker Betchoice
P34 Power Affiliates 2012
eGR’s annual rundown of the top 50 affiliates across poker, casino, bingo and sports betting, featuring interviews with the biggest names, plus the ones to watch in the next 12 months
P14 Product review
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Virgin Games’ mobile casino falls under the spotlight from Foviance and a panel of players
P46 CEO interview
Walter Bugno, president and CEO of SPIELO International and GTECH G2, discusses the challenges he faces in his new role at the helm of the recently merged land-based and online gaming suppliers
P16 Product news
The Spanish market is now set to open on 31 March after a short delay, plus a look at the month’s launches and sign-ups
REPORT
P53 Mobile Report
Featuring the expert views and opinions of Google, Probability, Cozy Games, NeoGames, NextGen and OpenMarket
P18 Finance news
Betsson refuses to rule out further acquisitions, plus the latest numbers from Rank and NetEnt
P23 People news
Andy Lee returns to William Hill in the new role of chief troubleshooter, while global marketing and brand director Oscar Nieboer leaves Betfair
FOCUS
P67 Affiliate focus
Paf’s Henrik Granlund discusses how to establish long-term relationships between operators and affiliates
P24 H2 data
46
An analysis of January’s ?gures, plus a look at provisional data for 2011 from eGR’s data partner
P68 Loyalty focus
Initial rewards’ Adam Wilson on how to create loyalty using alternative incentives
ANALYSIS
P28 Analysis
Final term report: Signs of a turnaround James Bennett looks at the fortunes of a trio of listed operators whose recent results have shown they are back on track
P78 The Smoking Gun
An egaming impostor at the Playboy club, plus while one CEO struggles with modern technology, another executive mistakes the editor's mobile number for his wife's
www.egrmagazine.com
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