F E AT U R E / B I G D ATA
CONTENTS
17-19 EXPERT OPINION
IEFING
THE BR
8 Q&A:
Trinity Mirror’s Matt Colebourne on the
firm’s sportsbook ambitions
11 THE BIG DEBATE:
Has New Jersey’s online gaming
market been a success so far?
13 THE SMOKING GUN:
Rumour, gossip and scandal
from the egaming world
14 IN THE CITY:
A round-up of key egaming share
price movements from the past month
39
W W W. E G R M A G A Z I N E . C O M
Webis MD Garry Knowles on
technological innovation and why no
one can predict what the future of
gaming will look like
22 NEWS ANALYSIS
BELGIUM: A CLOSED SHOP?
As questions grow over the legality
of its regulatory framework,
Belgium’s egaming market has
reached a critical stage
24 COVER FEATURE
A VERY MODERN WAR
eGaming Review examines how
digital marketing is evolving into
something far more than a battle for
SEO supremacy, and why futureproofing is harder than ever
ISSUE
121
44 PROFILE
MR GREEN
Co-founder and CEO Mikael Pawlo
explains why the casino operator will
succeed in its international growth
plans by standing out from the
crowd
52 SPONSORED EDITORIAL
Featuring Sportradar, SB Tech,
Kambi and BetConstruct
78 ONE MORE THING
Consultant Peter Marcus asks
whether new UK legislation will
fundamentally change operators’
retention and acquisition strategies
39 INTERVIEW
HENRIK TJÄRNSTRÖM
Gerard Starkey speaks to the Unibet
CEO about his World Cup hopes and
new market ambitions
44
24
5