NEWS > ANALYSIS
Brian Mattingley explains. “We have a poker team and a casino team, for example, and in that poker team we not only have a web-based element but we also have mobile based and social based components. “Within the poker team there is somebody directly responsible for social gaming,” he adds, though the CEO maintains that certain verticals suit the social space better than others. “Naturally there’s always going to be an opportunity there for poker,” says Mattingley, although he admits he is not sure if sports betting has necessarily got the right demographic. Considering the operator’s growing commitment to sports betting with the announcement of an impending deal to take its offering into Spain and Italy, it could well be the company remains reluctant to put what it deems square pegs in round holes, rather than merely biding its time.
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888: The Londonlisted operator has only launched bingo and slots on Facebook
The main commonality between the three ?rms is their combination of experience in real-money gambling outside Facebook, and an understanding of Facebook’s own social graph. This naturally limits the list of potential partners to a select few; however, as Webb explains, there are myriad considerations which will come more naturally to those familiar with both these aspects. “Clearly Facebook prefers to work with RMG operators who also have experience of using Facebook as a social gaming platform,” Webb explains. “While some social-only developers might be attracted by the opportunities of plugging in a real-money aspect to their gaming, the likelihood is Facebook would not allow it. It’s not as easy as getting a licence and starting off. There’s a lot of back-office compliance they want ????????????????t?]??????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????q
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