MAGNUS SILFVERBERG INTERVIEW
and scratch cards through its own Betsson.com site. Casino is by far the biggest revenue generator and accounted for 67% of the total gross pro?t during 2011. At 23% sportsbook is the second largest pro?t stream, with poker (6%) and other products (5%) making up the rest. “We are a multi-supplier and multi-brand (17 brands in total) operator with a well developed platform in the middle. Our strategy is about achieving niche as well as scale. Scale though our uni?ed platform through which everything is integrated, and niche through each of the individual brands. Customers like to play on lots of sites and they are not very loyal, so therefore we can capture a lot of their wallets.” Growing fast Betsson’s well-received acquisition of sportsbetting, casino and poker operator Betsafe in June last year did no harm to the ?rm’s reputation as one to watch. The €60m deal, in which Betsson intends to retain all Betsafe staff and brands,
“Customers like to play on lots of sites and they are not very loyal, so therefore we can capture a lot of their wallets”
strengthened its position in the Nordic region and tilted its revenue stream further towards B2C. Previous revenue streams had been roughly half B2B and half B2C. Furthermore, April this year saw Betsson agree to buy Nordic Gaming Group (NGG) for €65m. The Malta-based company operates brands including NordicBet, TrioBet and ToBet, and the acquisition will once again allow Betsson to extend its market share in its home and neighbouring territories. Its results for the three months ended 31 March 2012 show its revenues amounted to SEK536.1m (£49.1m), an increase of 28% from the same quarter in 2011. Much of this was driven by its B2C sportsbook, with Q1 gross pro?t more than trebling year-on-year ( 2&?6??rF?4T?CB?f??*3B??6??&VBF?4T?F?f?"F?R6?'&W7??F??rW&??B??#?*'WBv???R6??6??FF???????f?W"??&F?26?V?G&?W2?2&V???VB&??&?G??6??gfW&&W&r??VB&WG76???2&VV?w&GV??W??F??rgW'F?W" ??V?B??G2&W6V?6R7&?72WW&?R?2w&?v??fW"F?R7B??fR?V'2???#r??B?V?VB6?FW2??g&?6R?w&VV6R??F??B7???v???RF?Rf????v??r?V"6r?BV?FW"6?WF??W&?6??V?6???r??'7B??W'R?B?FW"??'&????6??gfW&&W&r6?2&WG76???2??B( ?F???r66GFW&wV?&?6?( ??( ?B?2??&R?b6??W"&???&R&?6?F??6???r?fb6W'F???&?WG2?( ??R6?2?F?R?FW7B?&?WBF?&R( ??6?VB?fn( ??2?F??v?F?F?R?V?6??b&WG76??( ?2??'7B?F???f6??r66???6?FR?7F$66????&V??r???V?6VB??????Bv????ffW"&?vR?b66???v?W2??&WG76??( ?2?Ff?&??v?F??fR66???v?W2&?f?FVB'?Wf??WF???v??r??B?WBV?FW'F???V?N( ?266?????GV?R7V?FR?b&?GV7G2??FVw&FVB??F?R?Ff?&??*2v?F??G2?V?6?W2??F?FV?&??B??'v??F?R?F??V?6?v27W?'FVB'?6??V&?R?&?WF??rW6??F??2F??Rg&??FVB'?7vVF?6???FV??B7G&W72f?7F?&?6??g7FVGB?F?R6?????2?6?W7F&?6?VB?Wr??F?&6VB7????fb6??????v?W"v??r?F?W???&R??'GV??F?W2??&?V?B3????6?&R6?V?G&?W2??6?WF??W&?6?g&?6?BWW&?R?F?R&WfV?VW2g&??F?W6R?&?WG27W'&V?F???RW?W72F???R?b&WG76??( ?2F?F?&WfV?VW2??WBF?&?Vv??v?W"v??r( 26???W"6????v?F??&vW"??&W??&??G?( 2?B?2&?RF?W???&RF?R?FV?F???( ?vR?fR?V?&W"?bvV?w&??6??&?WG2v?W&RvR?fR?V?&W"?b7W7F??W'2'WBvRF???Bv?&?v?F?F?V?7F?fV??GVRF??W"??FW&??FV6?????v?6??Ff?&?7G&FVw?vR?6??fP??6???rF?R6??G3??v?W26??gfW&&W&rv2&???FVBF?w&?W4T?v?F???Gv??V'2?b??????rF?R6????S ??wwr?Vw&?v???R?6???