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JULY
THE MONTH
THAT WAS...
GOOD MONTH
Kambi Sports Solutions entered a new
era after the Unibet spin-off completed
its separation by floating on Stockholm’s
NASDAQ OMX First North exchange
BAD MONTH
Coral found itself in hot water with the
Advertising Standards Authority after
the watchdog banned one of its TV ads
for linking gambling to seduction
QUOTE OF THE MONTH
“I looked towards the future and I decided
that the company would be best served
under new ownership and leadership”
Former BetVictor owner Victor Chandler talks openly
about his decision to sell the business to Michael Tabor
W W W. E G R M A G A Z I N E . C O M
THIS IS PLAY Betfair made a splash earlier this month with its new ad featuring, well,
an enormous octopus. The campaign spanning TV, digital and press features Betfair’s new
strapline ‘This is Play’, with the heroic Octopus supposed to mirror customers’ ability to use the
operator’s technology by playing four simultaneous games of table tennis.
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