eGaming Review July 2012 | Page 3

EDITORIAL TEAM Editor James Bennett T: [phone] E: [email protected] Senior reporter Tom Washington T: [phone] E: [email protected] Reporter Tom Victor T: [phone] E: [email protected] Reporter Robin Harrison Millan T: [phone] E: [email protected] PRODUCTION Production editor Claudia Honerjager E: [email protected] Art editor Toni Giddings E: [email protected] Sub-editors Rachel Kurz?eld Eleanor Stanley COMMERCIAL Commercial manager Ben Robinson T: [phone] E: [email protected] Publishing executive Sam Compagnoni T: [phone] E: [email protected] Publishing executive Debbie Robson T: [phone] E: [email protected] Editorial director Gwyn Roberts Chief executive Charlie Kerr Circulation manager Fay Muddle Subscriptions Emmanuel Nettey T: [phone] E: [email protected] Jeff Molina Diaz T: [phone] E: [email protected] Product Reviewer Catriona Campbell E: [email protected] Reviews were carried out by Catriona Campbell at Foviance, a customer experience consultancy that has worked across a wide range of online gaming products areas and helps companies understand online customer behaviours. [E D I T O R ' S LETTER ] “What we’ve done to encourage innovation is make it ordinary,” Craig Wynett, chief creative officer at Procter & Gamble, owner and manufacturer of some of the world’s biggest household and beauty brands once said. The gaming industry may not be encouraging innovation in the same way as P&G but the reason why so many people believe online gambling has been less innovative of late is perhaps just that; because we have become so accustomed to being innovative that we just don’t notice it any more. The other issue is that at the same time as constantly re?ning our products, sites and strategies, we have also seen a number of “big bang” innovations over the last decade that have since not been repeated in the last two to three years. Consequently the void has been ?lled with an even louder clamour for further disruptive, game changing technologies, such as in-play, while the myth that the industry is not innovative enough has exacerbated and, as this month’s cover story (see p32) highlights, has been greatly exaggerated. As one of the industry’s innovators, Chris Sheffield, founder of Million-2-1 and now MD at Betfred.com, told me, there may have recently been a lack of impactful innovations but there is a great deal of R&D being done behind the scenes at his company and other large operators and suppliers. This is principally in integrating social media into in-play, mobile and of course social gaming, which it now seems is more widely discussed at gaming events than real-money play. This brings me nicely onto yet another new publication the eGR family is launching later this month: Social Casino Intelligence. Both online and in print, the title will bring readers the latest news, analysis, data, features and insight from one of the fastest growing online sectors. Watch this space for more information and how to get hold of the ?rst copy of SCI, with the launch issue featuring the top 25 list of social gaming’s most powerful operators. eGaming Review is published monthly by Pageant Media, 1 East Poultry Avenue London, EC1A 9PT ISSN 1742-2450 Printed by The Manson Group © 2012 all rights reserved. No part of this publication may be reproduced or used without the prior permission from the publisher James Bennett EDITOR 03