KALIXA GROUP
SPONSORED EDITORIAL
PAYMENTS FOCUS
The challenges of
playing and paying
Kamran Hedjri, COO of Kalixa Group
shares his thoughts on the big
challenges gaming operators face
around payments
T
hroughout my career in payments, I’ve been involved in
discussions about the challenges the online gaming industry
faces and they always fall into one, or more, of the following
three categories:
How can people pay money in easily?
How can people take money out easily?
How can I improve efficiency?
Let’s explore these and how they can be solved.
Cashing in
Challenge number one is related to new business, which is always
going to be a priority. It’s not enough for gaming operators to
encourage traffic to their websites; they have to convert visitors
into players. It should be a simple and straightforward experience
to create an account and load funds into it no matter what the
user’s chosen payment method or global location is. If your site
doesn’t allow this, you are turning potential players away and
handing them on a plate to competitors.
With so many different ways to make payments and with gaming
operators looking to expand globally, this is where Kalixa comes in.
We offer over 200 payment options, genuinely giving something
for everyone. By offering a seamless brand and cashier experience
we help more people load funds.
Getting new business is crucial and it’s not going to happen if
potential customers are immediately turned off by unfamiliar and
difficult to use payment methods.
Kamran Hedjri is COO of Kalixa Group and
a payment industry pioneer with 18 years of
experience. Kamran spearheaded Kalixa’s entry
into acceptance, processing and issuing and helped
the company win the eGR Innovation in Payment
Solutions award in 2010 and 2011.
www.egrmagazine.com
Cashing out
Success isn’t just about getting new business, though. It’s also
about retaining business by ensuring the best customer experience
possible. One way that this can be achieved is by allowing players
to access their winnings easily and swiftly. This is a big issue for
many players – solving it will stand you out from the crowd.
Kalixa has the answer to this too. One of the options we offer
to gaming operators is Kalixa Pay – our eWallet. Using Kalixa Pay,
players can transfer their winnings instantly to their Kalixa eWallet
and start spending with their Kalixa pre-paid MasterCard® online
and on the high street.
We also offer swift MasterCard®, Visa and Maestro payments, as
well as payments direct into bank accounts.
It’s up to each gaming operator as to how quickly they want
gamers to be able to access their money, but if you want to beat
the competition and provide instant access, Kalixa can help.
Increasing efficiency and reducing cost
The final challenge is efficiency. As you’ll know, there are often
a variety of different companies involved in each aspect of the
payments chain. And with each different company, complexity
increases and efficiency decreases.
Kalixa has developed its own unique payments ecosystem.
This ecosystem takes care of every aspect of the payments chain:
gateway, merchant account, acquiring and issuing, meaning that
efficiency is increased and the risk associated with unnecessary
complexity is decreased.
Our ecosystem isn’t the only feature of Kalixa that can increase
ef