UNIBET
SPONSORED EDITORIAL
SOFTWARE FOCUS
bring the fun back to poker. Considering mobile is
so important in the growth of the casino, we will
offer both iOS and android versions of our poker
software. They will have the same functionality as
the desktop version but with optimised features,
such as betting buttons, for mobile and tablet usage.
Also the Mac version is going to be fully functional
and not a slimmed down version like what some of
the other competitors are doing.
eGR: In what ways will the new software develop and
improve customers’ experience of playing poker?
DE: One of the key concepts is definitely the ease of
use. We think that poker software today is much too
complicated and if you compare these products to
what was launched over 10 years ago, not that much
has changed. Our new software is taking it a step
further because we’re willing to take a little more
risk here with poker. The internal UX team has been
closely involved to ensure that we are the best in
the market when it comes to being user friendly and
we’re also looking to add quite a few new features
to increase the excitement.
eGR: Why has Unibet chosen Relax Gaming to
supply the software?
DE: Unibet has worked closely with Relax for the last
two years and have found that they are very good
at what they do and know a lot about the industry.
What has impressed us the most is their speed of
development which was a key consideration for
us when deciding to start from a blank slate. We
needed to have a partner who is very agile and fast
in developing - Relax had proven to be just that and since we started this project they have been
very efficient in building the software.
With the launch of the standalone
product we hope to revive poker
eGR: Is this part of a wider poker strategy for Unibet?
What other plans does Unibet have for 2014?
DE: With the launch of the standalone product we
hope to revive poker in a way. We don’t expect it to
be as big as it has been in the past but we definitely
hope we can boost poker and bring back the growth.
We believe going standalone and focusing on
recreational players is the right approach and hope
that poker will fit very well with our overall product
portfolio and strategy. In general for 2014 we have
quite a few exciting things coming up, so expect a
very interesting year for Unibet product-wise.
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