eGaming Review January 2014 - Page 40

FE AT U R E TRADING to the offices of Boylesports. Thirdparty providers are now supplying the majority of the industry with price feeds that have altered the role of a trader completely. Paddy Power recognises this conversion and a spokesperson explains that traders are now more involved in “product development and improvement of risk management techniques” than they are in the creation of odds. According to Richard Proctor, Betfred’s director of trading, the Gibraltar-licensed operator still calls upon its traders for opinion on some of its core turnover sports but concedes the “lesser betting opportunities” are usually automated. “We use some in-running and preevent feeds, partly to fulfil customer expectations as if you are not betting on something whether pre-event or in-running, someone V