[C O L U M N I S T ]
New Jersey launch
is a false dawn
Former 888Poker marketing director Gareth Edwards
argues that early trends from New Jersey’s launch
should not be taken too seriously
he size of the market, the
regulatory
conditions,
and the ability to increase
customer value with
casino games as well,
makes New Jersey the first relevant
market in the US for poker operators. So
in my opinion, this was the real launch
of regulated online poker into the US,
especially since it was a more level
playing field.
It’s taken more than a year of blood,
sweat and tears from several thousands
of software developers, network
engineers, marketers, lawyers, analysts,
fraud experts, and many more, as well
hundreds of millions of dollars for the
newly licensed operators and service
companies to get the full gambling
experience live into New Jersey.
At last New Jersey is live and the
approved operators were able to celebrate
their hard work. I know they did, as I saw
stacks of party photos on Facebook from
friends in b \