SPONSORED EDITORIAL
BETCONSTRUCT
SPORTS FOCUS
Powering up for 2014
With an exciting sporting year ahead,
competition in egaming will be fiercer than
ever. However, as CEO Suren Khachatryan
explains, BetConstruct stands out from the
crowd with its innovative solutions
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f last year was relatively light on large-scale sporting events
following the huge highs of London 2012, we are in for a treat
in 2014 with the Six Nations and the Sochi Winter Olympics
next month, and the highlight – the football World Cup in Brazil
this summer.
We’ve waited a long time for the competition to return to the
land of samba, sandy beaches and arguably the world’s greatest
footballing nation, and the passion, parades and partying promise to
be spectacular.
But it won’t just be buzzing on the pitch, in the stadiums and in
the fan parks. The betting before, around and during the month-long
tournament will be just as intense. The 2014 World Cup is not only
the biggest sporting party; it is also the biggest event of the year, and
potentially of this decade, for the betting industry and that means only
one thing: competition will be fiercer than ever before.
To succeed, sports betting operators will need to significantly stand
out by offering unsurpassed user experience, promotions, customer
support, and the best multi-channel technology, while also ensuring
there is no downtime between now and when the winning team lift
the coveted golden trophy.
Best of the best
There are many suppliers working across a number of highly
competitive territories and sectors. What sets BetConstruct apart is
our focus on providing affordable, cutting-edge solutions for small and
medium-sized betting firms, enabling them to compete and succeed
against the biggest in the business. We believe in a diversified market
where all operators, however small, are as empowered as their largest
Suren Khachatryan joined BetConstruct as CEO in
2011 after leading sales organisations in a number of
countries. Since then he has transformed BetConstruct
into one of the leading providers of gaming technology
and data. He has a BSc degree in Commerce & Business
Administration from the University of Birmingham.
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competitor. With BetConstruct covering more than 14,000 live
matches per month, more than 50 sports, and streaming more than
28,000 matches per year, operators’ success depends largely on their
strategy and their ability to provide a quality service to their players.
For the last decade we have built up market leading technology
in not only sports betting for online and retail, but also poker, casino
and skill games. BetConstruct’s powerful platform with its state-ofthe-art backend, affiliate and agent systems, content, marketing and
risk management tools is backed by our team of more than 500
developers, traders and other specialists.
“Power up your business” is our company motto and it is not just a
catchphrase. It’s a call to action, which more than 40 clients in Europe,
Asia and Africa heeded and have benefited from enormously.
Relying on our expertise and experience in this constantly changing
industry, BetConstruct confidently enters new regulated markets. We
simply don’t rest. As a result, we are gaining more traction than ever
before, winning more new business and new clients. BetConstruct is
ready and expecting more operators to join us ahead of the World
Cup and give their punters more betting opportunities.
IGA Awards finalist
BetConstruct’s achievements have been recognised not only by
our partners, but also by the distinguished panel of judges at
the 7th International Gaming Awards (IGA) who have shortlisted
BetConstruct in the Technology Provider/Supplier category. Of
course we hope to win the Award, but regardless – it is a perfect way
to kick off what I predict will be a record year for BetConstruct.
The day after the Awards, we open our stand at ICE at ExCel
in London. The show keeps getting bigger and better, giving us a
perfect venue to showcase our products. Many land-based operators
and lotteries are looking to online, mobile and social gaming as a way
to generate more revenue, to boost brand awareness and to remain
as competitive as possible as the world becomes increasingly digital.
BetConstruct provides the ultimate vehicle for them to achieve
their goals. Along with sports betting, we deliver casino, including
live dealer games streamed from the BetConstruct studio, poker and
skill games suites as part of our turnkey white-label setup or modular
integration. Operators have a choice of more than 200 standard
and 3D slots, video poker, a full suite of table games, scratch cards,
popular and exotic skill games, downloadable and instant-p