SPONSORED EDITORIAL
BETSOFT
3D FOCUS
The best of Betsoft
Adam Daniel tells eGaming Review why
Betsoft Gaming is increasing player LTV
and how its 3D content is evolving
A
pioneer in the egaming world, Betsoft Gaming continues
to innovate its products and evolve to meet the changing
industry requirements. eGaming Review catches up with
Adam Daniel to find out what the content supplier has been up to.
eGaming Review (eGR): Betsoft is an egaming pioneer. How have
you stayed relevant over the years?
Adam Daniel (AD): We remain relevant by predicting market trends.
Betsoft was first to concentrate on rich, engaging 3D game content
years before others entered this market. Additionally we recognised
the potential of mobile gaming quite early. Our ToGo ™ series of
stunning HTML5 mobile content is arguably best of breed. Now we are
closely monitoring the crossover of game functionality between social
media and egaming and are already releasing successful content to
target this increasing demand.
eGR: Strategically speaking, how much new content do operators
need? Isn’t there a wealth of new games on the market?
AD: It is important for operators to have a critical mass of content
encompassing different styles of game play. It isn’t about releasing so
many new games, it is about releasing a good cross-section of content
designed to appeal to a wide cross-section of players. 3D games
play an important role, their rich graphics and associated storylines
aid acquisition and retention and I don’t think they are used nearly
enough in acquisition campaigns. Our free spin functionality tied to
registration offerings has been shown to increase player sign-ups
with some of our larger customers. Now talking of player retention,
the social features we are building into games like WhoSpunIt and
SugarPop are extending session times and increasing player LTV.
eGR: Can you give some examples of your games?
AD: SugarPop features level-based gameplay with multiple unique
game features that are unlocked as players progress. SugarPop is setting
Betsoft’s director of business development Adam
Daniel manages a team in Malta, the UK and Spain. Having
spent 28 years in terrestrial and online gaming
and boasting a recently awarded MBA, Adam has spent
time as director of operations with Amaya Gaming, as well
as advising a number of new and established egaming
companies on strategic and operational issues.
78
game session length records with some Betsoft licensees so players
are really responding well. WhoSpunIt features a murder mystery story
that progresses throughout gameplay as the player works to reveal the
identity of the murderer. Our latest title, Good Girl, Bad Girl, features
differing volatilities of gameplay, player configurable hit frequencies
and distribution of small and large awards.
eGR: How do your products meet the evolving requirements of the
egaming industry?
AD: Sorry to sound like a business lecturer but we do this by
continuously monitoring industry dynamics to predict future
consumer demand. Specifically we analyse gameplay activity at
the transaction level, we benchmark ourselves against competing
products both inside and outside of egaming and look at evolving
technology usage by consumers. We’re pretty good at this, if I say
so myself.
eGR: How important is bringing social elements into games such
as SugarPop?
AD: While socia