FE AT U R E TRADING
to the offices of Boylesports. Thirdparty providers are now supplying the
majority of the industry with price feeds
that have altered the role of a trader
completely. Paddy Power recognises
this conversion and a spokesperson
explains that traders are now more
involved in “product development
and improvement of risk management
techniques” than they are in the creation
of odds.
According to Richard Proctor,
Betfred’s director of trading, the
Gibraltar-licensed operator still calls
upon its traders for opinion on some of
its core turnover sports but concedes
the “lesser betting opportunities” are
usually automated.
“We use some in-running and preevent feeds, partly to fulfil customer
expectations as if you are not betting
on something whether pre-event or
in-running, someone V