[P R O D U C T
NEWS
]
BWIN.PARTY CEO: “SOCIALISING”
SPORTSBOOK WILL DRIVE GROWTH
Teufelberger claims partnership with football’s biggest clubs will bear fruit
Bwin.party is backing the launch of new
mobile apps and a “completely new” socialfocused sports betting product to turn
around performance in 2014, according to
CEO Norbert Teufelberger.
The operator revealed Q3 sportsbook
revenues
had
dropped
10%
to
€52.9m compared to the same period in
2012 as overall revenues tumbled 21%.
Teufelberger blamed poor sportsbook
margin and the shutdown of its Greekfacing site for the decline, but said a
“completely new sports product” due for
launch this month would be the first of
many innovations.
He said 35% of sports betting revenues
now come from mobile and that a
“revamped” mobile sportsbook client and
CRM techniques would emerge in the next
three to six months.
Teufelberger also pointed towards
new mobile releases in Italy – where it
launched a new in-play betting product
this week – and Belgium as key areas
of focus.
While remaining coy on the exact details
of the product, Teufelberger stressed that
greater engagement with fans would be a
core part of the new offering.
And he said bwin.party’s high profile
sponsorship partnerships with the likes of
Manchester United, Bayern Munich and
Real Madrid would help boost growth with
bwin.party working closer on targeted
content for the clubs.
“This is about much more than [putting]
banner ads on [the clubs’] websites. There
are a lot of things we are doing with those
clubs that haven’t been done in the past,”
he said.
NEWS
IN BRIEF
PRODUCT
LAUNCHES
Betfair has launched an
“industry first” television
campaign with cash out values
automatically updated during
selected football matches
broadcast on Sky Sports. The
adverts give precise cash out
odds using a link between
Betfair’s API and Sky TV’s
back-end.
Ladbrokes has softlaunched the online offering
of its Spanish-facing brand
Sportium. The site is currently
only available to Cirsa
customers, with Lbpuestas
customers forced to wait
owing to problems caused by
the operator’s migration to
Playtech software.
Paddy Power is to launch a
new series of mobile and tablet
applications between now and
early Q1 in order to develop
its mobile platform, the first of
which being a mobile cash-out
feature for its sportsbook ࠥ4