SPONSORED EDITORIAL
SPOTOPTION
BINARY FOCUS
Taking your operation to new levels Aristocrat- Thinking
With binary options becoming an increasingly important part of an egaming operator’s portfolio, Tanya West, Pini Peter and Leon Okun of Sam Nickless of Aristocrat SpotOption explain how this growing explains how one of the sector has placed them well for further leaders of the land-based expansion in 2013 slot world is taking its premium games to a range As recruiting and retaining players is a challenge to any operation, of new channels, including the ability to integrate a new product is an essential way to grow the online market. a business, capture new players and retain existing ones.
outside the box
At SpotOption, we see binary options platforms as a sure-?re way to increase any gaming base. SpotOption offers an advantage as our platforms are customised with a client’s overall operation in mind. We provide partners with a total solution from day one, and our platforms are customised in a way to capitalise on your current base of players in addition to attracting new players who may have never considered traditional gaming products in the past. Binary options are the fastest growing and most pro?table way to trade online, and have energised the Forex market. This is one reason why offering binary options is a perfect means to grow your overall base, and venture into a completely new and pro?table enterprise.
TANYA WEST
Tanya West, marcom director, joined SpotOption in 2012 with a background in high-tech and financial institutions.
PINI PETER,
Pini Peter, co-founder and CEO, founded SpotOption in 2009, after 15 years in the finance industry. With vast experience in finance, communications, and technology, Pini envisioned revolutionising internet trading so the common person could profit with Forex.
VICTOR CHANDLER LEON OKUN Sam Nickless is the Managing
Leon Okun, co-founder and director of research and Director of Emerging Businesses development, founded SpotOption in 2009, and his & Strategy, responsible for expertise lies in software development and production Aristocrat’s lotteries, online and of large scale technological solutions. Sam of his content licensing businesses. Parts developmentsAristocrat in 2009 andauction system, joined include an established was as well previously at National software utilised by the as health telemedicine Australia NHS in Bank and at McKinsey & Company. the UK.
SpotOption’s complete B2B solution consists of ?nancial games as a standalone website or as an integrated solution. Binary options were regulated in 2008, in the UK as gaming, and in Europe as a ?nancial instrument. This distinction presents a prime opportunity for those in the gaming industry to capitalise eGaming Review (eGR): Tell us amarket by integrating binary options on entering the mainstream little about Aristocrat’s emerging businesses strategy? portfolio (even within a shared wallet), or by into their existing Sam Nickless (SN): Our operation. Anyone familiar withwith our creating a separate vision is to reach more players the market game content by providing access binary options have made since has witnessed the impact that through new channels. Aristocrat began over 50 The concept is very simple – of well engibeing regulated. years ago as a manufacturer a player makes neered, reliable, secure and fair gaming machines.assethardware a a prediction on the direction the price of an The will go by wascertain expiry time. Thereaare only two possible outcomes – up crucial to this. Until only few years ago, we manufactured even basic components likeifnuts price of crude oil currently stands at or down. For example, the and bolts ourselves. So our business was will it rise or on the sale oftoday? If predicted correctly, the $85, ?rmly based fall by 4pm the game content and the box as aplayer receives terminal in a land-based casinoas agreed only in bundle. Now a the return on his investment or club is upon one,his contract. Payouts can be between 70% and 550%, depending albeit important, way of accessing our content. We are now lookingthe type of option. Ifquality content to players in whateverlose on for ways to get our predicted incorrectly, the player will legal market his investment. Players enjoy our 60 Seconds feature, most of they want to play. which allows for extremely fast expiries in 60 seconds, for those eGR: What opportunities does that present for deploying Aristolooking for exciting and fast money-making online. crat’s content in new arenas? and CEO of SpotOption, best explains Pini Peter, co-founder SN: howbelieve Aristocrat bene?t gaming operators: “SpotOption has We SpotOption can has created some of the most distinctive and pioneered binary options platforms world. The success and and entertaining gambling games in the since the beginning, longevity of our most famous titles inisthe major advantage for our being ‘Powered by SpotOption’ a major casino markets con?rms this To me,It’s the combination of the mathematics and partners. belief. the most important element that distinguishes the feel for the playerSpotOption’s risk management. deep heritus from others is experience that comes from our age in“The industry. names inAristocrat is no SpotOption’s platform, this biggest Playing Forex choose longer constrained to where we can place our terminals.to security, suitethey trust our as they know the potential risks Our initial and of games has technology, as it’sthe online environment so strong that operators translated well to proven to be best. It is and our free-to-play apps on the Apple10-12%.”have had rave reviews and plenty of receive P&L of iStore downloads. We are now also licensing our content toresearch and Leon Okun, co-founder and director of a number of land-based operators“SpotOption inwouldlast unlikely to enter development says: in markets we this be year demonstrated as aanother jump in growth and we’re–constantly ahead of industry fully-?edged EGM manufacturer for example, the classic Dolphin Treasure™ willour solution dynamic. For licensed are excited trends by keeping soon be available in UK 2013 we betting offices.introducedeploy our games through our ownwhich will ensure to We also many more innovative elements server-based gaming system, TruServ™, in lottery operations, route VLT markets that our operators remain leaders of the industry.” and casinos. the strengths of our B2B solution, it’s our people – who Beyond create and manage them – that are the key. We’re proud to have eGR: What do you and account management staff to introduce, train the best sales think is the key to successfully bringing some of the great land-based partner’sthe online gaming market? throughout and maintain our titles to platforms, from acquisition SN: the a combination of being trueproduct knowledge and business It’s partnership. Their level of to what made the land-based experience soissuccessful and making the most industries. expertise hard to ?nd these days in right sort of enhancements SpotOption is a proud sponsor of models need minorforward to suit the online player. The maths ICE, and we look adjustment, but with the core game play in place existing ones at the to meeting new partners and visiting our and proven over many millions A C rounds W.the land-based T convention. T : W W in A R I S T O C R A world, we spend a lot C O N T of
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