MR GREEN
SPONSORED EDITORIAL
RESPONSIBILITY FOCUS
It’s not entertaining if someone gets hurt
In 2007, when three Swedish childhood friends Henrik Bergquist, Fredrik Sidfalk and Mikael Pawlo met to discuss business ideas, they talked about the lack of a morality element in egaming. No existing operator focused on responsible gaming and if it was ever mentioned, it was hidden away on websites. When the lunch came to its end, the green seed was planted
talk about it and not ignore it is a good start,” says Mikael Pawlo, co-founder of Mr Green. Part of the DNA To ensure the focus stayed on responsible gaming, it was implemented as an important part of the brand and has consequently become part of Mr Green’s DNA. “The gentleman Mr Green is honest, transparent and fair, which is also being re?ected in how we choose to communicate with our customers. We recommend the players set gameplay and deposit limits to prevent themselves from getting carried away and spending more than they would like to,” says Pawlo. The requirements from the gaming authorities regarding responsible gaming have been sharpened during the past few years. Today, most of the operators have various measures in place to prevent customers from creating more than one account and to alert the players about current winnings and losses. “The wind is blowing in the right direction but the industry is far from where it can be when it comes to taking responsibility. We need to keep our backyards tidy to be able to focus on the great entertainme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