S I M O N
M U R P H Y
Head of gambling
FremantleMedia Enterprises
SOCIAL GAMBLING
game, it needs to be in the nineties and very carefully calibrated in a real-money format. Then comes the target audience. Facebook users have almost certainly been online longer than Facebook. If they have not gambled online already, what is it about Facebook that will drive them to do so now? Will players migrate from social to real-money in signi?cant numbers? For those that do, will their spending patterns match what we are used to?
>> What if a social player bene?ts more >
Social gaming has seen a growing number of real money players invest in its potential, but there is no de?nitive answer to success says Simon Murphy, head of gambling EMEA at FremantleMedia Enterprises
t the time of writing, everybody I spoke to was ?xated by the development of “freemium” business models for slots and bingo as a means to either explore a new business model within Facebook or as a way of generating a meaningful base of otherwise untapped players that, at some point in the future, they hoped to convert to play for real either in the UK or, even more interestingly, in th ??UL?? ????????????????????????????????????????????????????????????????????????U???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????????e?????????????????????????????????????????????????????????????
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