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Juergen Reutter
> Director of mobile, William Hill Online eGR: William Hill Online’s big push is focusing on the customer. How does this translate to the mobile environment and what you are working on at the moment? JR: We carried out a comprehensive user experience review with a focus on mobile experience and customer expectations – this has been the basis of our mobile sportsbook redesign. Future focus will be on delivering features our customers have on their desktop, for example, streaming and payment options as well as taking advantage of mobile speci?c functionality such as push messaging. Our ultimate goal is to serve our customers a seamless user experience across all customer touch points, no matter if you are entering one of our shops, visiting our website or using any of our mobile propositions. eGR: Great user experience is at the heart of all successful ecommerce sites but has arguably been an afterthought when it comes to mobile gaming and betting. What are the key areas you have to get right when it comes to UE and why? JR: Betting customers demand speed, simplicity, usability, stability, and a strong product offering to ful?l their mobile betting requirements. We believe there is a big challenge in keeping up with the velocity in mobile and we see more devices coming out in an ever shorter period of time, more ecosystems to be managed, and more screen-sizes to be adapted. eGR: How will the new versions of your smartphone and tablet apps differ in terms of user experience and what has it taken to get to this point? JR: Our new version is about usability and our desire to fully embrace customer experience. We will bring app navigation and the user interface to a new level, utilising the native components you would expect when using a native app. Android users, due to the current gambling restrictions on Google Play, can access our propositions through our mobile web apps. Here, we are making use of HTML5, a technology that is increasingly enabling us to offer native app features in a cloudbased web app experience. eGR: What percentage of new pla ????????????????????????????????????????????????????????????????????????)H??=??????????????????????????????????????????????????????????????????????????????????????????????]???????????????????????????????????????A???????????????????????????????????????????????????I???????????????????????????????????????????????????????????????????????????????????????????????????? H??Q????e??????????????????????????????????????????????]???????!??????? ???????]??????????????????????????????????????????????)H??]?????????!Q50????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????M?????????????????????????????????????????????????????????????Q?????????????c???????????????d??????????????????????????????????????????????
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