S P O U T I O N D E N T T O R I AG A L A I N T E R A C T I V E OLNSORE C EDIRE L
AFFILIATE FOCUS
The Perfect Storm
With developments occurring across a range of areas within the egaming industry, Alex Czajkowski of Gala Interactive examines the new opportunities being created for affiliates as a result
There’s a perfect storm brewing, where entertainment brands collide with social and mobile right at their intersection with gaming. The new Gala Interactive is at the centre of it – and affiliates can bene?t from its launch. Competitive streak She started popping up all over place in the past 12 months. Dublin. Barcelona. London. A statuesque blonde striding over the city of London – introducing Gala Interactive’s new GalaPartners.co.uk affiliate programme. Gala Interactive (Gibraltar) Limited is a newly formed division of Gala Coral Group, coming together in 2012 and launching the all new GalaCasino.com and GalaBingo. com and their associated affiliate programmes. Many in the industry have often wondered what would happen when the UK’s third largest gaming ?rm and largest bingo operator got its online presence sorted. Now, in 2013, under the leadership of Per Widerström (ex-Bwin.Party COO and Expekt CEO) and with a team from William Hill, Sportingbet, GTECH, 888, Mansion, Sky, Victor Chandler and other top tier gaming brands, they get to ?nd out. Following the agreement of an historic cont &7Bv?F?6?gGv&R?Bv?W27W?W"??FV6??F?RFV?V?6??FV6?FVBF?B???&FW"F?6??WFR????&VG?7&?vFVB?&?WBv?F?6???"&?GV7G2?F?W??VVFVBF?F?RF?'&?G2F?B&W6??FVBv?F?F?V?"&?7V7F?fR??W"&6R?6??F?W??V?6?VBv?&??v??6??v?F??V?"&V?G??Eb6V?V'&?G?WFW"?G&S?6V?V7FVB??V6?F?F?R7W'&?6R?bF?Rw&?W( ?24T??'?7W'fW???rF?R??W"&6R?B????'F?F??'??6??fW&????rF?R6V?V'&?G?( ?26?6??f??G&??B?F??2v2F?R??'7B??7F?6R?bF?RW&fV7B7F?&?F?BF?RFV?g&??v???rW?V7G2?v^( ?fR6VV?V?FW'F???V?B'&?G2?VWBv??r&Vf?&S?&VB?"&?6??"'&?F??( ?2v?BF?V?Bv?W2??Eb?B????R?'&?G2?'WB??B6V?V'&?F?W2??Bv^( ?fR??6VV?6V?V'2?VWBv??r?'WBv?F???&V?6?6??6????V?B?v?B?V?2v?V???F?&VR6???FR( 2Eb?&6VBV?FW'F???V?B?6V?V'&?G???VB6?6???Bv??r( 2&?F?????R?B?ff??S?7F"?7GVFFVB??R?WF?RV&?&W7V?G2&R?6?F?fR?WFW"?G&R?&6VBF?7??G2v?BV&?F?B?6??W&6?6?F?&?Vv?&FW2?f6V&???( ???W>( ?&?F??V?VBF??VWB?"W?6VVBv? ( ?2W7F&?6?VB&??v?6??WF?F?'2???Wv?6R????6?V"&V7'V?F?V?BVff?'G2W6??rWFW"?G&R?g&??FVBf?FV?2&W7V?FVB??6??fW'6???&FW2?b??&RF???R?v???R????RF?Rv?&??v?'&?B&VwV?&?F?2sR??6??fW'6???g&??&Vv?7G&F???F?gV?FVB?W??7F??rff??FW26W'F???V????VBF?R?gB?v?F?6???76???2&V6???rv?&??v?( ?2??v?W7BWfW"?WfV?2??BF?R?V?&W'26????&?VBF?RFV?( ?2&V?VbF?BW?6?W6?fR?'&?FVB?6??FV?B??WfW&vVB?fW"6?6???WGv?&?2?B??F?&WF??v?V?BgW'F?W"F?ffW&V?F?FRF?R&?GV7B?6????rv???FW&7F?fR?2&?F??b6V?V'&?G???VB&?GV7G2?B&???F???2F?Bv?V?B????7V??W"fW7F?f?( ?2??R?W?G&?fV?F?&V7F?'???W"??WB?F?R??R?W??6?VFW2fWr??F?W2?'WB?6??F?W'22g&W6?26GW&F???v?B?v?BF??2?V?2F?ff??FW2???vWfW"??2W&?2F?V?"&W7B6??6RF?66?????F?R6???rW&fV7B7F?&??v??2??fW7F??r??'&?G2???v?W2???6V?V'2???6??FV?BF?B??W'2??R??"??fR??"F?&R?F?B76???f?"F?V?"ff?W&?FR'&?G26?V&?G&?6?FW2??F??Wr&WfV?VR7G&V?2??B6??6RF?RFV?2&RW?6?W6?fR?F?W&R?2?????R?6R??F?v?F???F??6Rv?W2?F?( ?F?V6?f?^( ??V?F?W"F?&?Vv?F?Rv?W2?"?FW&??B??R?b?W"6V?V'&?G???FV?'F?W2?W&?2&W7B?b???v? ( ?2Vff?'G2&R&V6???r?Wr??W'2?'&??v??r????bF?V?F?????Rv??rf?"F?R??'7BF??R?F?W????rF?Rv?'&?B?G'W7B?B??BF?W?6W'F?????fRF?V?"Eb?F??2?ff??FW2v??????W2F?&?Vv?v?'F?W'2?6??V?v?????B??????B6??WF?F?fR&WfV?VR6?&RFV??'WBg&W6???WrV?W&w?f?"6??W&F??rF?V????F?RW&fV7B7F?&???U?5????u4????W?7????w6???24???bv???FW&7F?fR?Gv?6RF?Rv???W"?bTu.( ?27?'G6&????bF?R?V"?f?"7?'F??v&WB??Gv?6R6??'F?7FVBf?"Tu.( ?2????fF????bF?R?V"??B6??'F?7FVB??#"f?"Tu.( ?2&??v??W&F?"?bF?R?V"f?"F?R?Wr????v?&??v??6???? ??wwr?Vw&?v???R?6????