month in minutes >
Q&A
Lo Toney
> General manager, Zynga Casino eGaming Review (eGR): How are you expanding Zynga’s casino offering beyond poker? Lo Toney (LT): Zynga Poker was our ?rst game, and we launched it in July 2007. Joining poker in Zynga Casino will be bingo, and we feel that the same experience that people have in casino can be reproduced here. We can really increase our setup beyond poker and bring in the glitz and glamour of Las Vegas with our casino platform.
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eGR: Are there any plans to switch to a real-money model? LT: We are in the virtual goods business so we have no plans to enter the realmoney market. We have historically faced many competitors and we have always focused on providing the best experience to our customers – this is borne out by the fact that the three most popular games on Facebook are Zynga games. Right now we want to make it continue as a free-to-play model – we want to make sure we can continue to provide that experience, which has got us to 30 million players every month. eGR: What is it that makes your poker product so appealing to players? LT: We want to let competitive poker players have the best experience possible and allow the best social experience. What really became clear to us is that we have been able to deliver an awesome experience on a poker site, and the fact that we have passionate players shows that we can have a product that’s both competitive and fun. eGR: You are currently active on multiple social networks, most notably Facebook and Google+. Are there any plans to ???????????????????????1P??I?????????e??????????????????????????????????????????????????????????????????????????????????]??e?????????????=L?????????????????????????????????e??????????????Q??
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