WHICH BINGO
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eGaming Review talks to Phil Fraser of Focus Online Management to ?nd out the drivers for his company’s expansion strategy
Focus Online Management may not be a name you are familiar with, but if you are in the online bingo market, you will know its brands, strategy and the company owner. Focus Online Management is the name behind the award-winning portal WhichBingo and the market leading freeplay game FreeBingo.co.uk, led by online bingo expert Phil Fraser. From humble beginnings, Fraser’s company has cemented itself as the market leader in player recruitment for pay-to-play online bingo games. WhichBingo is the only online bingo portal to list every single bingo site, allowing players to submit and comment on reviews on each site via the recently launched, award-winning community section. FreeBingo.co.uk was the ?rst freeplay bingo site to launch in the UK in 2005 and, to date, has registered more than 500,000 players. “We constantly strive to deliver cost-effective, valuable players to our clients,” explains Fraser. This constant drive to improve existing options and to create new avenues with which to deliver on client demands is the mission that underpins everything that Focus does. And it is this determination to deliver excellence on behalf of clients that has led to the company and its sites being recognised in industry awards including: In addition, FreeBingo is shortlisted for best iGaming Community at the forthcoming iGB awards and WhichBingo is again shortlisted in the category of ‘best bingo affiliate’. But Focus Online Management is not resting on its laurels and 2013 promises to be an exciting year of development and expansion. The ?rst half of this year should see the long awaited launch of a completely rebuilt FreeBingo game. “The new FreeBingo game will give us a better product leading both to better player longevity and new and exciting advertising options for our clients,” says Fraser. Late in 2012 the ?rm purchased long-established portal Bingo. org.uk. Many commentators have predicted a consolidation in the online bingo por