SPONSORED EDITORIAL
INTRALOT
LOTTERY FOCUS
A new world for egaming
George Plakas of INTRALOT introduces the concept of paperless solutions for egaming operators
Speeding up online lottery sales while reducing costs and ensuring the ultimate gaming experience for players has been a constant quest in the gaming sector. Lotteries and vendors worldwide ?ercely seek improved processes and mechanisms that bene?t players, lotteries and the causes they support. Amid growing environmental awareness, going paperless is a trend that has gained a major following as ?rms are driven by the added value the concept entails: less paper means increased pro?t margins and less natural resource depletion. INTRALOT is leading this transformation for the lottery business, introducing a new retail environment by providing the relevant technology to streamline the wagering process. INTRALOT’s player access ‘Genion’ terminal registers transactions in the system by scanning the screen of the player’s smartphone. A receipt of the transaction is sent to the smartphone via email. Combined with smartphone technology, INTRALOT’s ‘Photon’ and the new generation of Genion terminals provide endless possibilities and value to its paperless product offering. The NFC technology embedded in smartphones, the ability to store play-slips and receipts, to access second-chance draws, to receive personalised messages and choices of games based on timing, player history and geo-location, are all possible. Peripherals such as reading devices and printers, and their respective service costs, could be drastically reduced and eventually eliminated. ‘The Paperless Solution’ Opening broad new horizons in land-based gaming, INTRALOT’s Paperless solution can be applied in steps; depending on what lotteries wish to do and on how mature players are to accept paperless transacti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{? ]?[H\\?\?? ?? ][? ?Y X?\???? ? ?YY ? \ H ?[[?? ???\??[?[\ ??\? ?X?\?] K?[?[?\??H[? ?? X?[??[?[?\?X?]?H ?^H? ^Z[?? ?] H \?Y?H??]? X?????Y\? ?][? H ?]Z[[??\??Y[? ]\??\? ?? \?Y\??&HY??? ? ?] ?X? [?[??\?[[??\X??][ ?? ?Y X?\?? \?Y\??&H[??\??Y[?[??? ?[?[? ?\ ? ? [H[? Z\?[?X]??\?? ?[??X\?H ?]?[?Y\???????]\?\?S??S?\? H;? \????\[?H[? H ?X?? ? ?[ H [?\??[? H?YY ???X?[?H H ?Y][?[ ?]?]??[Z[???[??[ ?[??X]HH [?{? YY^ \?Y[??H?? ^Y\??H??\[?H\? HXY[?? \??\??? ??H??[?\?][?? ] ?[? ???\]H[?H ?Y?[]Y??\]]]?H[??\??Y[? ??\?[??H [?]?\??[?[Z[??^ \?Y[??H ? Z\? ^Y\??\\?\??\? \?? H [?]?\??[?[Z[??^ \?Y[??K]?[?[?H ??????]?[? H]?\?Z[??X\?[?? \?H? ?X\? ?\????H HXZ??] H? ^Y\?? ?? ?YK?8?&\\?\???&H\?H ?]?? ][?\?H?] \?H?[Z[?????\ [?[??\?Y ?]Z[ ?\?[ ?^\?S??S???[???XY[???[??H?H??\?[??[[??\?]??YY ? ?Y ?[??H] ? ?]Z[?\?][??[?XY H ?^H ?H ??H?]??[Z[??\?K????[??HZ?\?\?S??S?8?&\??[?\?[ X??X?[\?X???????? ][??]?\?[??H\?XZ[? H ?\???X?H?? H\?Y?[?]?[?Y[??S??S?8?&\? \?Z[?[ ?[? ?? ][???? H ?]Z[[??\??Y[? [? ^Y\???&H ?[?\?\??X?HYYXH^ [?Y???H[??\?Y \?Z[?[ ? ?[?[H[??[?H\ ???M?????Y?XY?^?[?K???B??