COVER STORY THINK MOBILE FIRST
Source: H2 Gambling Capital
2003 522.0
2004 711.7
2005 909.0
2006 1,116.0
2007 1,256.6
2008 1,620.0
2009 1,846.3
2010 2,222.9
2011E 2,536.6
2012E 3,376.7
2013E 4,116.4
2014E 4,804.0
2015E 5,380.8
2011-15 20.7%
dot.com in comparison to June’s total), with the launch of its tabletspeci?c casino brand and app Roller in September 2012 seeing the channel contribute 28% of casino gross win compared to 19% at the end of the second quarter. For Betfair, mobile continues to exhibit strong growth. For the six months ended 31 October last year, mobile revenue was up 108% to £18.1m, while in October 2012 it saw its ?rst £1m mobile revenue week. Approximately 50% of its customers in the UK and Ireland placed a mobile bet during that period with more than 20% of its casino customers now playing on mobile. William Hill is another operator that is laser focused on growing its mobile arm having invested considerably in some of the best talent out there and putting together a dedicated team. Announcing its Q3’s in mid-October last year, it reported that mobile sportsbook turnover had grown by 331% and accounted for 27% of the total
sportsbook turnover in the period. Mobile gaming also saw substantial net revenue growth of 533% following the launch of mobile casino and bingo sites earlier in 2012.
IMAGE ABOVE
mFortune Paddy Power Poker Stars 888poker William Hill
Game changers
From talking to a number of mobile experts, however, the gaming industry has so far only touched the tip of the iceberg. Despite many claiming to offer mobile products the difference in quality is noticeable with only a handful of operators generating large player revenues and able to cope with the ongoing changes in technology, customer behaviours and trends. So, what do the others need to do to catch up and ultimately create as good as, if not better, products than those that already exist on the App Store and Google Play?
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