eGaming Review February 2013 | Page 18

[P R O D U C T NEWS ] LAUNCHES 888 announces a deal with Net Entertainment which will see the Swedish-listed software provider supply the operator with mobile and online casino content. GAMESYS ACQUIRES VIRGIN GAMES Gamesys signs deal to develop real-money and social gaming venture Gamesys has acquired Virgin LAUNCHES Games for an undisclosed sum and signed a longterm deal to develop real money and social gaming propositions globally under the Virgin brand. Founded in 2004, Virgin Games was 100% owned by the Richard Bransonfronted Virgin Group primarily acting as a best-of-breed casino content portal with agreements signed with a number of suppliers, including Playtech and Microgaming, and hosting close to 300 games. It also operates bingo and poker via Virtue Fusion and Spielo G2’s international poker network. More recently, it launched both mobile and tablet offerings in December of last year. eGR understands Virgin Games has been seeking investment for a number of months in a bid to expand the business across Europe with its relatively small budget not able to withstand the long-term costs of entering and successfully growing in newly regulated markets, as well as competing with rival operators. A Gamesys spokesman told eGR it would migrate the Virgin Games site onto its own platform and relaunch it in the UK later this quarter. Gamesys Group CEO and co-founder, Noel Hayden (pictured), said he has been a “long term admirer” of the Virgin brand and a