SPONSORED EDITORIAL
SCIENTIFIC GAMES
LOTTERY FOCUS
iLottery vs. iGaming
Michael Lightman of Scienti?c Games explains why ilottery is not igaming
The past 10 years have seen rapid change in the igaming industry. Internet poker, slots, blackjack and other casino games are offered by operators in an expanding number of jurisdictions around the world. Today, igaming is a clearly established industry. But spark a discussion about lotteries bringing their traditional games to the internet and the dialogue immediately becomes unclear. Isn’t internet-based lottery really just an extension of igaming? And, therefore, can’t lotteries just tweak the successful business strategies of igaming operators in order to roll out lottery games on the internet? The answer is unequivocally no. In fact, one should no sooner compare ilottery to igaming than they would compare retail-based lottery to land-based casino gaming. A successful ilottery programme calls for very different ingredients. Let’s begin by taking a look at the players and play dynamic. Casino game players enjoy a session-based experience. They have a bank, play multiple games, win or lose, then play again over the duration of perhaps an hour or more. With casino games, the return to player is most o ???????????????Q??????????????????????????????????????????????????????????????!???????????????????????????????????????????????????????????Q??????????????????????????????????????????????????????????????????????????????1????????????????????????????????????????????e??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????%?e????????????????????????????Q???????????????????????????????????????????????????Q???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????%??????????????????????????????????????????????????????????????????L??????????????????????????????Q??????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????????????????????????????????????????e????????????????%??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????%???????????????????????????????????????????????????????????????????????????????Q????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????e?????????????????e???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????M??????????????????????????????????????????????????????????????????????????????Q???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
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