eGaming Review December 2013 | Page 25

NEWS > ANALYSIS GAMBLING ON POINT OF CONSUMPTION > With implementation of the new Gambling Bill > only six months away, Gerard Starkey looks at some of the issues surrounding the new regime including the treatment of free bets and bonuses T he implementation of the UK Gambling (Licensing & Advertising) Bill edged a little closer this month after the somewhat controversial Bill reached the committee stage in the House of Commons. New sports minister Helen Grant has been handed responsibility for guiding the Bill safely through the Commons and the House of Lords in time for a 1 May 2014 start date after replacing Hugh Robertson in October’s cabinet reshuffle. The Bill will effectively see the UK fall under a point of consumption (PoC) regime, requiring all operators wishing to take bets from UK customers and advertise their services in the country to obtain a licence from a soon-to-be beefed-up Gambling Commission. According to the Department for Culture, Media and Sport (DCMS), the government office responsible for the gambling industry, the changes are being made to strengthen protections for British-based customers and to allow operators to compete on an equal footing. This is not a view shared by all. Conservative MP Philip Davies describes the introduction of a PoC tax as a move to “fill the Treasury’s coffers”. “This is not about regulation, it’s about taxation,” Davies said during the Bill’s second reading. Regulation not taxation This allegation is, of course, roundly dismissed by government officials who, in welcoming the additional revenue to be generated by introduction of a PoC tax, insist it is only a consequence of measures aimed at shielding consumers. Furthermore, the DCMS argues decisions relating to tax are wholly separate to the Bill and are for the consideration of the Treasury only. “The Commission has made it abundantly clear that the Bill is about consumer protection not 23 taxation,” John Hagan, partner at law firm Harris Hagan says. “I do tend to agree with the Commission, however, that it cannot fulfil its statutory role as an adviser to government when it only regulates 15% of the remote gambling market and UK consumers are indeed exposed to varying standards of regulation across Europe. That said, there is no doubt the Bill wouldn’t be going through Parliament as speedily as it is right now with cross-party support if it were not for the potential tax revenues,” he adds. It’s clear the regulation provided by the Bill and the level of taxation to be decided by the Treasury go hand in hand, certainly in the eyes of those within the industry. If the DCMS is to achieve what it has set out to and improve protection for consumers, a workable rate of tax is imperative. Should all go to plan, the PoC tax, which is currently proposed at a rate of 15% of gross gaming revenue, is due to come into force six months after the Bill's start date. This leaves operators with relatively little time left to prepare for what is expected to be a seismic change within the industry. Free bets With the Bill still at an early stage of the Parliamentary process, the opportunity for lobbying from industry bodies and operators remains. One issue the Remote Gambling Association (RGA) continues to press Treasury officials on is the treatment of free bets and bonuses for taxation purposes. In the government’s recent consul FF