ISSUE
115
[C O N T E N T S ]
8
7 MONTH IN MINUTES
Mybet’s key personnel are given
the once over following a period of
change, and David Archer discusses
the unwarranted attack on free bets
11 COLUMNIST
FEATURES
26 FEATURE
PITCHING UP DOWN
UNDER
Former director of public affairs at
Betfair, Tim Phillips, reflects on the
changing regulatory landscape in
Europe
NEWS
19
With Paddy Power and William Hill
leading the charge in Australia, Liam
Stoker explores how operators are
positioning themselves in the battle
for market share
32 COVER FEATURE
ONE SMALL STEP
12 PRODUCT NEWS
Operators and suppliers are set to
feel hit of Marvel slots withdrawal,
and Ladbrokes unveils its exchange
product
14 FINANCE NEWS
Tom Washington and Martyn
Hannah assess the challenges and
opportunities European operators
will face in the US egaming market
51 INTERVIEW
LEADING THE INVASION
UK PoC tax rate could yet be
amended, while Sky Bet posts 20%
year-on-year net revenue growth
16 PEOPLE NEWS
56 SPONSORED EDITORIAL
PartyPoker founders divest shares
in bwin.party, and former Hills COO
officially starts role at Ladbrokes
30
888 CEO Brian Mattingley talks
to eGaming Review about the
company’s ambitions across
the pond
Featuring Betting Promotion, Cozy
Games, Intralot, Jumio, Kambi, SB
Tech and Sporting Solutions
19 NEWS ANALYSIS
SHOWING HOW IT’S DONE
74 THE SMOKING GUN
Following less than impressive
revenues in bingo of late, Andy
Roocroft assesses how operators can
achieve success in the vertical
23 NEWS ANALYSIS
GAMBLING ON POINT OF
CONSUMPTION
Coral left red-faced following
£1m PR fail, and Ladbrokes staff
get tickled pink
65
Gerard Starkey delves into some
of the key issues surrounding the
anticipated UK Gambling Bill
www.egrmagazine.com
05